Readvertisement Product Manager Global Grade 12

Key Output

• Long term vision and strategy for products

• Industry Ambassador representing BWE and CAT, internally as well as externally.

• Development and execution of the overall product strategy

• Facilitate S&OP process i.e. machine forecasting, marketing intelligence, growth plan execution, CAT & BWE Alignment

• Develop pricing strategy: machine configurations and price alignment with Sales and Caterpillar including special pricing and sales price list

• Maintain and build external relationships with other CAT Dealers as well as customers.

• Maintain internal relationship with Marketing, Sales, Supply Chain, Aftersales, LOB & Caterpillar.

• Facilitate S&OP process i.e. machine forecasting, marketing intelligence, growth plan execution, CAT & BWE Alignment

• Develop machine configurations and price alignment with Sales and Caterpillar including special pricing and sales price list

• Maintain and build external relationships with other CAT Dealers as well as customers.

• Drive sales/product group PINS by prospecting for new customers and managing existing customer base with the sales teams.

• Develop support programmes to drive product sales & targets.

• Use existing product programmes to offer added value and solutions to customers proactively.

• Increase machine sales, PINS, and profitability.

• Identify and visit potential customers to achieve incremental machine sales.

• Identify and implement marketing strategies.

• Implement actions reflected in the annual marketing/business plan.

• Act as a single point of contact between all Dealer departments, customers, and Caterpillar regarding the represented product(s).

• Analyse problems/opportunities and recommend sales strategies to improve sales efforts.

• Analyse and report significant competitive activity affecting sales of represented Product(s).

• Train sales team on product and applications.

Qualification, Experience and Competencies

• Tertiary Qualification or Equivalent

• B. Engineering/Marketing Degree an advantage

• 2 to 5 years’ related business experience in sales/marketing environment

• BWE Leadership Development Course (MMDP) an advantage

• High competence in Microsoft Office and PowerPoint

• Data analysis skills/background

• Product knowledge/overview

• Sound Business Acumen

• Influencing and negotiation, Problem solving skills, Relationship management and Customer responsiveness

• Strong communication