Affiliate & Creator Outreach Manager (TikTok Shop Focus)

We are seeking an experienced and highly organized Affiliate & Creator Outreach Manager with deep, hands-on TikTok Shop (TTS) experience to drive affiliate growth and creator partnerships.

This role focuses on managing and scaling our TikTok Shop affiliate program while leading structured creator outreach across owned communities (Discord, Lark, etc.).

This is not general influencer outreach. It requires operational depth inside TikTok Shop systems, strong performance analytics, and disciplined execution within a structured, data-driven framework.

The ideal candidate has managed TTS at meaningful GMV scale and understands how to build repeatable affiliate growth systems.

Key Responsibilities

TikTok Shop Affiliate Management

• Manage, optimize, and scale partnerships using the TikTok Shop Affiliate backend tool
• Recruit, onboard, and nurture affiliates to drive measurable revenue growth
• Increase affiliate sampling month over month through structured creator activation
• Monitor performance and identify high-potential affiliates to double down on

Creator Outreach & Activation

• Conduct structured manual outreach to recruit and activate creators
• Execute consistent follow-ups across Discord, Lark, and internal systems
• Evaluate creator content quality and prioritize high-performing, brand-aligned talent
• Expand outreach beyond TikTok Shop to include off-platform influencers, publishers, and performance partners

Systems, Automation & Tracking

• Oversee affiliate automation tools (bots, scripts, tracking systems)
• Build and maintain clear tracking systems for outreach, responses, and performance
• Ensure visibility and accountability across all creator interactions
• Maintain meticulous documentation and pipeline management

Performance & Optimization

• Track affiliate revenue contribution, sampling conversion, and content performance
• Identify trends, gaps, and growth opportunities within the affiliate program
• Collaborate cross-functionally with marketing, growth, and product teams
• Stay current on TikTok Shop trends, benchmarks, and evolving best practices

• Proven experience managing TikTok Shop Affiliates inside the TTS backend tool
• Direct experience working at meaningful GMV scale on TikTok Shop
• Strong understanding of affiliate recruitment workflows and performance optimization
• Demonstrated success with structured manual outreach and creator follow-up
• Exceptional organizational skills with strong tracking discipline
• Strong eye for content quality and performance potential
• Analytical and data-driven mindset
• Ability to take full ownership of affiliate and creator pipelines
• Experience scaling TikTok Shop programs for U.S.-based brands
• Familiarity with Discord, Lark, Fast Moss, or Kalo Data