Amazon Advertising Strategist

Our client in the UK is looking for an experienced and commercially driven Amazon Advertising Strategist to shape and lead the strategic direction of our Amazon Ads function.

This is a strategy-first role. You will own the roadmap, define testing priorities and drive structured experimentation across Amazon Advertising. Our Ads Maintenance Team executes and you will design the frameworks, testing plans and optimisation direction that scale performance.

You will ensure we stay ahead across AMC (Amazon Marketing Cloud), audience strategy, emerging ad formats and automation, delivering measurable improvements in revenue, efficiency and contribution.

The focus is on strategy, innovation and performance impact. As the function grows, there is clear potential to step into a broader leadership role.

This role suits someone who combines deep platform expertise with strong commercial judgement and a disciplined testing mindset.

Key Responsibilities

Amazon Ads Strategy

• Own and evolve the overall Amazon Ads strategy across SP, SB and SD.
• Develop and implement advanced audience strategies, including AMC-driven targeting.
• Build a clear PPC roadmap aligned to revenue and contribution targets.
• Partner with the Ads Maintenance Team to translate strategy into scalable execution.

Innovation & Testing

• Stay ahead of Amazon Ads updates and new capabilities.
• Lead structured testing across AMC, dayparting, SP video and AI workflows.
• Set clear hypotheses, measure results and scale winning strategies.
• Drive automation and process improvements to increase efficiency.

Performance

• Improve ACOS, TACOS and overall contribution.
• Translate data into clear commercial insights.
• Present results, impact and next steps to stakeholders.

• 4+ years managing Amazon Ads for e-commerce brands (in-house or agency).
• Deep expertise across SP, SB and SD.
• Highly confident in Amazon Advertising Console.
• Experience developing structured PPC strategy - not just running campaigns.
• Strong analytical capability and commercial judgement.
• Exposure to AMC preferred (or strong capability to own and develop it).
• Clear communicator who can confidently explain and defend strategy.
• Experience with PowerBI (preferred but not essential).

Mindset

• Commercial and ambitious.
• Structured and data-led.
• Curious about new Amazon Ads developments.
• Comfortable operating autonomously and raising standards.