Conversion Rate Optimisation (CRO) Consultant

Job Specification: Conversion Rate Optimisation (CRO) 

Location:   South Africa (Remote)
Reporting To: Head of Ecommerce / Digital Marketing Director

Role Purpose

We are seeking an analytical, user-focused Ecommerce CRO Manager to take full ownership of our end-to-end conversion rate optimization strategy across all our 4 main websites. Your primary goal is to increase our ecommerce conversion percentage, lower customer acquisition costs (CAC), and maximize the ROI of our existing traffic. You will bridge the gap between data analytics, UX design, and development to build a relentless culture of testing and experimentation.

Your performance will be measured by increases of current conversion % rates across all 4 sites – and you will be expected to submit a monthly report for each site showing the results of your analysis , actions taken to improve conversion and show actual increases in % conversion in terms of number of orders/purchases v traffic.

Additionally you will be required to optimise the following areas:

• Research and create and install an improved and intuitive search bar for all 4 websites
  
• Create an improved filter/s to make the customer journey as simplistic and intuitive as possible
  
• Create a strategy to sell more of our products across more of the range – to fix a Pareto distribution of 10% of products accounting for 80% of the sales.
  
• Analyse what makes best performing product content pages across both desktop and mobile to recreate across the other 90% of products
  

Key Responsibilities

• Audit & Analysis: Conduct continuous quantitative audits (via GA4) and qualitative research (session recordings, heatmaps, and exit surveys) to pinpoint user friction points.
  
• Roadmap Management: Own and maintain a prioritised A/B and multivariate testing roadmap tied to core commercial KPIs.
  
• Cross-Functional Collaboration: Brief and collaborate with UI/UX designers and front-end developers to bring experimental concepts to life.
  
• Experimentation Execution: Set up, launch, and monitor A/B tests using commercial testing tools.
  
• Statistical Verification: Evaluate test results using statistical methods to confirm confidence levels before pushing winners live.
  
• Performance Reporting: Maintain clear CRO dashboards and communicate learnings to the wider business, explaining the why behind user behaviours.
  

Required Skills & Qualifications

• Mindset: Highly analytical, comfortable with data science/statistics, and inherently curious about consumer psychology.