An innovative, fast-paced B2C organisation operating across South Africa and North Africa is seeking a Junior CRM Specialist to join their dynamic marketing team. This is an exciting opportunity for a passionate individual who thrives in the e-commerce space and wants to play a key role in shaping customer communications through email, SMS, push notifications, and on-site messaging. This permanent opportunity offers flexible hours, working hybrid (3 days in-office and 2 days from home.)
Key Responsibilities:
Execute daily CRM communications in collaboration with the design and commercial planning teams.
Build and activate customer journeys using email, SMS, push notifications, and web-based channels.
Implement automation and segmentation strategies to reach the right customer at the right time.
Develop and maintain testing roadmaps to gather actionable consumer insights, and share findings across the wider marketing team.
Explore and evolve CRM channel strategies, staying current with platform innovations and best practices.
Analyse CRM performance and provide data-driven insights to the marketing team, offering regular reporting on key metrics.
Requirements
A relevant tertiary qualification in Marketing, Digital Marketing, Communications, Business, or a related field is required.
Minimum 3 years of hands-on CRM experience in a B2C and/or e-commerce environment.
Proficiency in CRM and marketing automation tools (Braze experience is highly advantageous).
Detail-oriented with strong executional and project management skills.
Analytical mindset with a proven ability to interpret data and apply insights to campaigns.
Strong communication and interpersonal skills with a collaborative attitude.
Self-motivated with the ability to work both independently and in a cross-functional team.
Comfortable working in a high-growth, agile environment with multiple priorities.
Benefits
24 days of annual leave.
Hybrid working model: 3 in-office days per week, with flexibility to work remotely the rest of the time.
Join a creative, collaborative, and mission-driven marketing team where your input makes a visible impact.
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