Performance Marketing Specialist - EMPBRPB01

Role Title: Performance Marketing Specialist

Location: South Africa (Fully remote)

Type: Long Term - Contractor

Hours: Monday to Friday ( 01:30 am - 09:30am SAST)

Salary: R40 000 to R46 000 per month - Negotiable based on experience

Reporting to: Director

About the Role:

We’re looking for someone who understands how strategy, creative, targeting, data and execution work together to drive commercial outcomes. A true performance operator. This role is primarily centred around Social Ads performance. But the person we’re looking for sees the broader system and contributes to it.

About our Client:

Our client works across ecommerce, B2B2C, property, retail and performance-led sectors helping businesses connect strategy, creative, digital and operational thinking into measurable growth.

The four things you possess:

One: Paid social performance - you can own it end to end.

• You understand how creative, messaging, offers, targeting and landing pages work together to drive outcomes. You can build strategy, deliver creative, launch campaigns, optimise performance and explain what’s actually happening underneath the numbers.

• You know when a campaign problem is really a creative problem. Or a landing page problem. Or an audience saturation problem. And you know what to do next.

Two: Creative instinct - you understand performance creative.

• You know the difference between “make it look good” and creative that performs.
• You know why some ads cut through, why some offers convert and why some messaging misses entirely.
• You can shape concepts, deliver creative, and improve creative based on data rather than opinion.

Three: Broader performance thinking: you can see beyond a channel.

• You understand that performance doesn’t happen in a single platform. You look at how channels, creative, messaging, targeting, landing pages and conversion behaviour work together to drive commercial outcomes.
• You are also capable of contributing to performance visibility across Google Ads and SEO/AIO.
• That doesn’t mean being the deepest technical specialist in these disciplines. But you do have enough understanding to assess quality, identify issues, and contribute to broader performance direction.

Four: Operator mindset: you are driven to improve systems and performance.

You are a forward-looking marketer who understands leverage. AI, workflow efficiency, testing velocity, insight generation, you actively look for ways to improve how performance work gets done.

• You think commercially.
• You think in systems.
• You take ownership.

You look for patterns, inefficiencies and opportunities to improve outcomes.

Key Responsibilities

• Own paid social performance across a portfolio of clients
• Work directly with the Social Ads Manager and Digital Marketing Manager
• Deliver creative, messaging, campaign strategy, execution and performance optimisation
• Contribute to performance oversight across Google Ads and SEO/AIO
• Work across ecommerce, lead generation and growth-focused brands

• Strong hands-on Social Ads experience across Meta and related platforms

• Demonstrated ability to improve performance through structured data analysis, testing and optimisation – ecommerce capability is important
• Strong commercial understanding - CPA, ROAS, margins, contribution and growth levers matter here
• Confidence in creative execution
• Working knowledge of Google Ads and SEO/AIO performance principles
• Strong analytical thinking and optimisation mindset
• Demonstrated use of AI tools to improve workflow efficiency and performance outcomes