Sales Manager - UK (Logistics / 3PL / Transport / SaaS)

Position: Sales Manager

Working Hours & Conditions: Aligned with UK hours; full-time - remote (UK travel required)

ROLE OVERVIEW:

We are seeking a commercially driven Sales Manager to build, lead and scale the client's outbound sales function.

This is a hands-on leadership role responsible for managing a team of four Business Development Executives, developing a high-performance sales culture, and owning the full sales cycle from lead generation to client handover.

You will ensure all activity is accurately managed through Genie AI CRM, maintain strong client communication, and act as the key commercial link between the client and its customers.

This role is central to building the client's commercial engine, driving new business growth, strengthening client relationships, and scaling a high-performing outsourced sales operation.

RESPONSIBILITIES:

• Sales Leadership:
• ⁠Lead, coach and develop a team of 4 Sales Executives
• ⁠Build and embed a structured outbound sales process
• ⁠Set and manage daily, weekly and monthly targets
• ⁠Run daily sales meetings and coaching sessions
• ⁠Monitor KPIs and individual performance
• ⁠Conduct regular 1:1 reviews
• ⁠Implement incentives and performance improvement plans
• ⁠Drive a high-performance, accountable sales culture
• CRM Management - Genie AI:
• Ensure all leads, opportunities and activity are fully recorded
• ⁠Maintain accurate and up-to-date pipelines
• ⁠Oversee progression of opportunities through sales stages
• ⁠Ensure tasks, follow-ups and communications are logged
• ⁠Deliver accurate forecasting and weekly pipeline reporting
• ⁠Maintain dashboards for leadership visibility
• ⁠Maximise use of AI automation to improve efficiency
• ⁠Drive 100% CRM adoption across the team
• Sales Process Ownership:
• Design and optimise a scalable outbound sales framework covering:
• Prospecting and research
• Lead qualification
• Outbound calling, email and LinkedIn campaigns
• Proposal creation and follow-up
• Negotiation and closing
• Client onboarding and handover
• ⁠Ensure consistent progression through defined sales stages
• Client Relationship Management:
• Act as key commercial contact for assigned clients
• ⁠Run weekly client review meetings
• ⁠Report on performance, pipeline and activity
• ⁠Identify growth opportunities and upsell potential
• ⁠Present campaign results and insights
• ⁠Resolve commercial issues
• ⁠Build long-term strategic relationships
• ⁠Ensure high levels of client satisfaction

COMMERCIAL PERFORMANCE:

• Accountable for delivering:
• New business revenue
• ⁠Gross profit targets
• ⁠Conversion rates
• ⁠Client retention
• ⁠Sales productivity
• ⁠Forecast accuracy
• ⁠Pipeline growth
• Customer satisfaction

LEADERSHIP RESPONSIBILITIES:

• Lead by example and set performance standards
• ⁠Inspire and maintain high performance
• ⁠Coach and develop underperforming team members
• ⁠Promote continuous improvement and learning
• ⁠Maintain professionalism and process compliance
• ⁠Build a collaborative, accountable sales culture

QUALIFICATIONS:

• Essential (Required):
• ⁠5+ years B2B sales management experience
• ⁠Proven success managing outbound sales teams
• ⁠Strong leadership and coaching capability
• ⁠CRM experience pipeline and forecasting management
• ⁠Strong commercial awareness
• ⁠Excellent communication and negotiation skills
• ⁠Strong organisational and analytical ability
• ⁠High attention to detail
• Desirable (Preferred but not Required):
• Logistics, transport or fulfilment sector experience
• ⁠3PL or home delivery knowledge
• ⁠Experience with AI-enabled CRM systems
• ⁠Background in outsourced sales or consultancy
• ⁠Commercial account management experience
• Personal Attributes:
• Commercially driven and results focused
• ⁠Highly organised and structured
• ⁠Positive, energetic and resilient
• ⁠Professional and customer focused
• ⁠Analytical and data-driven
• ⁠Innovative and improvement-minded
• ⁠Strong natural leader
• ⁠Passionate about developing people

KEY PERFORMANCE INDICATORS (KPIs):

• Team revenue and gross profit
• ⁠Qualified appointments generated
• ⁠Proposal conversion rate
• ⁠New client acquisition
• ⁠CRM accuracy and compliance
• ⁠Weekly pipeline value
• ⁠Sales cycle length
• ⁠Client retention and satisfaction
• ⁠Team activity levels
• ⁠Coaching and development impact

SUCCESS AT FIRST 90 DAYS:

• Establish a structured outbound sales process
• ⁠Fully implement Genie AI CRM across the team
• ⁠Recruit/onboard 4 Sales Executives if required
• ⁠Introduce KPI reporting and performance tracking
• ⁠Build sales playbooks and call frameworks
• ⁠Launch weekly client review meetings
• ⁠Deliver accurate pipeline forecasting
• ⁠Improve lead generation and conversion performance

SUCCESS AFTER 12 MONTHS:

• Fully operational, high-performing sales team of 4
• ⁠Consistent delivery of revenue and profit targets
• ⁠Fully embedded, data-driven sales culture
• ⁠100% CRM compliance across the team
• ⁠Strong client retention and satisfaction
• Accurate forecasting and scalable sales structure
• ⁠Established foundation for continued commercial growth