TikTok Shop Community Manager | UK hours

About the Role

Our client in the UK is looking for a commercially savvy and creatively driven TikTok Shop Community Manager to build, manage, and scale their TikTok Shop presence. This person will sit at the intersection of creator partnerships, performance marketing, and eCommerce trading, turning content into revenue and creators into a high-performing sales engine.

You’ll be responsible for growing a thriving creator community, identifying winning products, and driving GMV through both organic and paid TikTok Shop strategies.

Key Responsibilities

TikTok Shop & Channel Growth

• Own and manage the end-to-end TikTok Shop ecosystem.
• Identify, launch, and scale products with strong TikTok-native sales potential.
• Manage pricing, promotions, and trading strategy to maximize channel profitability.
• Take ownership of channel P&L and commercial performance.

Creator Community Management

• Recruit, onboard, and manage a network of TikTok creators and affiliates.
• Build strong, ongoing relationships with creators to drive consistent content output.
• Develop incentive structures, campaigns, and performance-based rewards.
• Educate creators on what converts and how to sell effectively on TikTok Shop.

Content & Performance Optimization

• Analyse content performance to identify trends, winning formats, and scaling opportunities.
• Spot opportunities in adjacent and emerging categories.
• Feed learnings back into creator briefs and campaign strategy.

Paid Growth

• Plan and manage TikTok Shop advertising campaigns, including GMV Max ads.
• Work closely with paid media strategy to scale top-performing products and creators.
• Monitor ROAS, CPA, GMV, and contribution margin.

Data & Reporting

• Track and report on key KPIs including GMV, conversion rates, AOV, creator performance, and ad performance.
• Use data to guide product selection, pricing, and campaign decisions.

Requirements

• Proven experience managing a TikTok Shop and driving sales performance.
• Experience building and managing a creator or affiliate community.
• Strong understanding of how TikTok content drives commerce.
• Experience identifying winning products and trends within TikTok-native categories.
• Solid commercial acumen, able to price products and manage channel P&L.
• Hands-on experience with TikTok advertising, particularly GMV Max campaigns.
• Strong written and verbal communication skills.
• Highly data-driven, analytical, and numerate.
• Self-starter with a strong drive to deliver measurable growth.
• Experience with Euka or Kalodata.