Retail Media Advertising Analyst

takealot.com, a leading South African online retailer, is looking for a highly talented Retail Media Advertising Analyst to join Retail Media team in Cape Town.

We’re a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us.  We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great!

The position reports to the Senior Commercial Analytics Manager

Your responsibilities will include:

• Support the Advertising Sales team with data-driven analysis and insights, to facilitate the growth of the merchant advertiser’s base


• Leverage data from multiple internal and external sources and industry leading Marketing research methodologies to generate actionable insights. Inclusive of media and creative planning, strategy development, and performance optimization, the focus is to inform where value can be maximized for our clients.


• Analyze data to extract insights that inform strategic planning and campaign optimization, taking part in preparation and presentation during quarterly performance and annual strategy planning sessions.


• Perform statistical analyses to identify trends, correlations, and patterns in consumer behavior, market dynamics, and campaign performance.


• Utilize predictive modeling and other advanced analytical techniques to forecast future performance and potential outcomes of strategic decisions.


• Craft clear, concise narratives from data findings, using visualizations and charts to enhance understanding and impact.


• Engage with clients during presentations to address questions, provide clarity, and offer deeper context for the insights provided. Use storytelling techniques to frame insights within a narrative that highlights their strategic significance and potential impact on client


• objectives.


• Support the Product team aiding progress on the business priority projects.


• Work with the Business Intelligence team by defining the specifications of dashboards for reporting and data analysis.


• Market analysis including market research and competitor profiling; identifying best practices and opportunities.


• Own the reporting architecture and manage data integrity.


• Work cross-functionally with internal Marketing, Data monetization, the Advertising team.


• Strong understanding of business processes, acumen and interlinked relationships.


• Risk management of performance vs targets: Identify & quantify gaps and opportunities in order to meet & exceed targets.


• Identify opportunities for efficiency, automation, and process improvements in analytics workflows.

Attributes required:

• High proficiency in Excel for reporting and analysis


• Advanced in using Google Analytics GA4, Excel/Google sheets


• Certified and fluent in other advanced web analytics and customer data platforms, i.e., SQL, CDPs, CRM tools (Salesforce, Hubspot CRM) etc


• Comfortable with dashboarding and data visualization tools, i.e. Looker/Google data studio


• Familiarity with retail-specific software and / or e-commerce platforms, is beneficial.


• Proficiency in data analysis is crucial. Retail analysts should be skilled in using tools like Microsoft Excel, SQL, and data visualization software (e.g., Tableau).


• A deep understanding of the retail industry


• Knowledge of advertising strategies and product solutions, and how they integrate with the ecommerce environment


• Business Acumen

Qualifications:

• Bachelor’s degree required. Preferably degree in data analysis, data science, marketing or recent industry recognized qualifications


• 4+ year’s experience working in a marketing analytics, market research, digital marketing or an adjacent role, or retail commercial experience


• Fluent in English language (both verbal and written)


• eCommerce experience is preferred but not required

The Environment:

• We laugh hard, work harder and take full ownership of our wins (and learning)


• Teamwork makes the dream work - we'rs solution-seekers who thrive on collaboration


• Got feedback? Bring it on! We're always hungry for fresh ideas and hones input


• Ego? We checked that at the door. Results? Now we're talking

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities to apply.