Colgate-Palmolive's job vacancy, Career and Recruitment Job title : Retail & Performance Marketing Manager - Midrand jobs in Gauteng Job Location : Gauteng, Johannesburg Deadline : July 19, 2024 Quick Recommended Links
Key Responsibilties:
Media buying, strategy & planning
Drive retail media integration into brand experience planning
Create and handle retail media flow plans per retailer
Deliver retail media planning grids
Develop best in class retail media strategies alongside digital commerce team across selected retailers
Handle paid retail media advertising budgets to effectively achieve sales and business KPIs in collaboration with eCommerce team
Collaborate with digital commerce team on retail media negotiations
Ensure coordination between eCommerce, IBE and Brand Marketing teams to guarantee successful execution of retail media during Key eCommerce Events
Collaborate with the eCommerce team to Assess the sophistication of retailer media network in market, agency scope, and continuously improve way of working based on the market need
Performance & Reporting of all retail media campaigns
Measure Campaign Performance & Optimization
Integrate data into analytics tools and processes (Datorama, MMM)
Optimize campaigns to extract maximum value
Handle, Apply and Propose Marketing Budgets/Campaigns
Competitor Insights
Customer Analysis
Campaign Admin and Recon
Assessment of new retail media solutions given scalability and costs optimization
Key Focus KPIs for performance tracking and optimizing
Commerce search share of shelf (paid Paid Search impression share)
Avg click through rates
Conversion rates / tracking
Display Marketing
Push / Messenger Marketing
Social Media Marketing
Email campaigns
Campaign pages / home page
Emerging Platforms like Influencer marketing
2nd Party data segmentation and delivering personalisation
Asset Management - content / creative that is shared to selected retail media partners
Manage/Improve assets across channels to support campaigns
Agency briefing
Landing Pages, Website, Ad Copy
Banners, Videos, Campaign Assets
Social Media and other Digital channels
Thumbnails
Optimize campaigns to deliver ROAS
Integrate Creative X tool to improve creative performance across retail media campaigns
Growth and Expansion of retail media campaigns and JBPs
Discovery, vetting paid networks, platforms, and mediums.
Scale and focus what works and integrate learning from other
Support with onboarding processes and integrations
Contribute to and manage JBP workflows and commitments
Customer management and communications
Ability to share media knowledge with Digital Commerce team to negotiate and input into trading terms with customers
Required Qualifications:
A Bachelor's Degree in Marketing, business-related field, or relevant experience
Minimum 7 years experience - Retail Media Strategy, Retail Media Channels, Media buying, planning & strategy
Prior experience with a variety of retail media marketing channels (Paid Search, On-site & off-site display, programmatic, Data Clean Rooms) is essential. Should be able to strategize, implement, and optimize campaigns across multiple platforms
Understanding of eCommerce channel dynamics
Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations
Required Technical Skills:
Understanding of marketing technology, including ad servers, DMPs, DSPs, SSPs and bid management tools.
Proficient in tools such as Google Analytics, Google Tag Manage and other analytics tools
Ability to work on customer provided tools
Advanced knowledge of Excel, graphs, and formulas
*Media / Advertising / Branding jobs in south africa
*Retail & Performance Marketing Manager - Midrand in Johannesburg
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