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RSM/Product Manager

Job Description - RSM/Product Manager





Key Responsibilities



Based on the requirements for a senior-level position for FMCG (Fast-Moving Consumer Goods) or Sundries sales, the job description typically focuses on strategic leadership, distributor management, and high-volume target achievement..







  • Strategic Sales Leadership: Develop and execute sales strategies to achieve regional/national volume and value targets.

  • Distributor Management: Manage, evaluate, and expand the distributor and retail network, ensuring optimal stock levels (primary and secondary sales).

  • Team Leadership: Lead, mentor, and motivate a large team of Area Sales Managers, Territory Managers, and Sales Officers.

  • Market Coverage & Expansion: Drive product placement in general trade, modern trade, and specialized, high-margin retail outlets (Sundries/Cosmetics).

  • Trade Marketing Collaboration: Work with marketing teams to implement consumer promotions, merchandising standards, and NPD (New Product Development) launches.

  • Data-Driven Decision Making: Analyze sales data, market trends, and competitor activities to identify growth opportunities and optimize sales processes.

  • Financial Control: Manage sales budgets, P&L (Profit & Loss) for the region, and ensure healthy debt collection from distributors

  • Market Analysis: Understanding market needs and competitor activities.








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