Sales Consultant (External)

Summary:

This role is focused on proactively identifying and acquiring new clients who could make use of our foodservice equipment. 

This role will focus on visiting and engaging face-to-face with potential customers to promote and sell catering equipment. This will be within and outside of the foodservice and hospitality industry.  The ideal candidate will be very passionate about and strong in building new and existing business relationships.

Reports to: Sales Manager
Location: Stikland, Cape Town
Schedule: Monday – Friday, 08:00-16:30
Salary: Market related and commensurate with experience

Responsibilities:

External Sales

• Identify and visit new prospective clients, including restaurants, hotels, caterers, cafes, schools, and franchise groups.
• Conduct face-to-face meetings to present and promote catering equipment solutions.
• Drive the full sales cycle from lead generation to deal closure.
• Build and maintain a pipeline of new opportunities aligned with company targets.
• Actively follow up on leads provided and independently generate new leads.
• Maintain and build relationships with existing clients and potential key accounts.
• Track progress of sales according to targets alongside Sales Manager.

Client Engagement

• Build strong, sustainable relationships with new and potential clients.
• Understand client needs and recommend suitable equipment solutions.
• Provide product knowledge, demonstrations, and consultations.

Administrative Support

• Issue accurate quotes timeously.
• Manage all correspondence and follow ups timeously.
• Coordinate with internal departments to ensure client satisfaction.
• Maintain records of visits, interactions, and client requirements.

Reporting & Analysis

• Track sales metrics, conversion rates, and customer engagement statistics.
• Submit weekly reports to the Sales Manager detailing visits, feedback, sales pipeline/leads, secured sales and potential opportunities.
• Provide weekly and monthly reports with insights and suggestions for improvements.
• Stay up to date with market trends, competitor activity, and product developments.
• Analyse internal and external trends to identify new opportunities or underperforming areas.

Team support

• Support sales team across all sales divisions. and colleagues where possible.
• Engage in team activities, training, and meetings.
• Assist colleagues with administration and/or sales where necessary.

Competencies:

• Passion for people and relationship building.
• Confident in face-to-face sales.
• Excellent communication, listening, and negotiation skills.
• Highly motivated and independent worker.
• Results-driven with a customer-first mindset
• Proactive and strong initiative .
• Strong decision-making skills.
• Strong organizational and time management ability.
• Resilient and adaptable in a competitive environment.

• 3–5 years of experience in a sales role, ideally in catering equipment or a related industry 

• Proven experience in business development and territory management 
• Valid South African driver’s license and own reliable vehicle 
• Excellent computer skills (Emails, Word, Excel)
• Fluent in English; Afrikaans or an African language is advantageous
• Further education in Sales/Marketing or Hospitality is a plus