Job Purpose

To maximize revenues of the hotel by driving maximum contribution from
all producing segments through the various sources. To develop and co -ordinate
various programs and policies relating to all marketing and promotional
activities of the hotel.

Major Areas of
Responsibility

§  Plan and Forecast hotel revenue for rooms,
F&B outlets and from various segments

§  Create a work environment that is high in
employee morale and provides constant learning & development and use the
feedback from ESS to draw an action plan

§  Develop systems and procedures that
achieve higher cost efficiency and guest satisfaction

§  Recruitment and Performance Appraisal/
Management of the staff in the department

§  Assist in developing the overall strategic
direction for the relaunch and subsequent growth of the Hotel, adopting a total
Revenue Approach.

§  Prepare appropriate forecasting tools and
strategies to visualize market scenario and develop long range plans

§  Develop a means by which to continuously
measure the program effectiveness as well as to track the trends in local
marketplace and beyond, which would impact demand for the hotel

§  Build an accurate and effective database
of current and potential guests/accounts

§  Maintain accurate and up to date
information on competition’s performance, sales & marketing strategy etc

§  Propose room/F&B pricing strategy in
consideration with hotel’s market positioning, target customer and desired mix

Requirements

Qualifications
and Experience

§     Minimum 3 years sales
experience in the travel / tourism / hotel industry

§     Grade 12 Certificate

§     Certificate or
Diploma in Sales & Marketing or Hotel Management

§     Valid Drivers Licence
and vehicle for day to day travel / appointments

§     3 Years
experience in a similar position