Senior Marketing Consultant

JOB TITLE:

Senior Marketing Consultant

LOCATION:

Johannesburg (Remote / Hybrid)

ABOUT HYPERCLEAR TECHNOLOGIES:

Hyperclear Technologies is a division of Hyperclear Global Investments, a technology investment holding company headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom. 

At Hyperclear Technologies, our portfolio of industry-leading technology companies provides clients with a complementary suite of products and services to increase performance through optimisation. We operate at the forefront of innovation, offering solutions that span cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more. 

Why Join Us? 

Joining Hyperclear Technologies gives you the unique opportunity to work across a range of exciting and diverse brands in the technology space, including: 

• Cyberlogic: A managed solutions provider specialising in cyber security, cloud, infrastructure, and business intelligence. 
• Flokzu: A no-code business process management platform that allows users to automate complex business processes with a simple drag-and-drop interface, serving customers in 70 countries worldwide. 
• Cogent: A leader in robotic process automation and the only Blue Prism partner in the EMEA region. 
• Principa: A consulting and analytics business with innovative financial services products designed to foster financial inclusion and access to credit in emerging markets through custom-built decisioning technology. 
• Kaleidoscope: A boutique organisational design consultancy that equips companies to tackle the challenges of the modern workplace, focusing on new ways of working in a digital era. 

Hyperclear Technologies provides a dynamic, forward-thinking environment where you can broaden your horizons and engage with cutting-edge technologies and leading industry thinkers. Our team members are integral to enabling our vision of unlocking human potential through technology, making a tangible impact on businesses and communities worldwide. 

By joining Hyperclear Technologies, you are not just joining a company; you are becoming a key player in a growing stable of brands dedicated to innovation, excellence, and making a difference.  

Explore the possibilities with us and help drive the future of technology. 

PURPOSE OF POSITION:

The Senior Marketing Consultant will play a pivotal role in driving content marketing initiatives and crafting visually compelling materials across identified Hyperclear Tech companies. This senior-level position will collaborate closely with the marketing team, spearheading various creative tasks, overseeing social media strategies, and delivering impactful copywriting and sales enablement collateral. Additionally, the role entails content creation, design, and layout responsibilities, alongside providing mentorship and guidance to team members.

KEY RESPONSIBILITIES:

Content Marketing and Creation:

• Lead the development of long- and short-format content across channels, from inception to publication, including research and collaboration with internal subject matter experts.
• Drive content ideation, creation, and optimisation to enhance brand visibility and engagement.
• Ensure all content is aligned with brand voice, objectives, and audience preferences.
• Mentor and guide other team members to produce content in line with the content plan and strategy, provide quality assurance of content created across the team.

Design and Layout:

• Design and layout of content items such as blog pages, social media images, presentations, and proposals, maintaining brand consistency and visual appeal.
• Collaborate with internal stakeholders to create visually compelling sales enablement collateral.
• Utilise design tools and templates to produce high-quality materials that resonate with target audiences.
• Mentor and guide the design efforts of other team members to ensure the creation of on-brand designs.

Campaign Management:

• Plan and execute marketing campaigns, collaborating with cross-functional teams to ensure seamless execution.
• Monitor campaign performance, provide insights, and recommend refinements to optimise results.
• Ensure timely and within-budget delivery of marketing projects and initiatives, identifying cost-optimisation opportunities where possible.

Sales Enablement Support:

• Create sales enablement collateral, including proposals, sales presentations, and supporting materials, aligning with brand standards and sales objectives.
• Identify and address content gaps to facilitate the sales process and drive conversion.

Social Media Content Creation and Management:

• Develop engaging content for social media platforms, overseeing content calendars and campaigns.
• Monitor social media trends, analyse audience engagement, and provide recommendations for content optimisation.
• Mentor and guide other team members, providing peer reviews and quality assurance of content created.

Quality Assurance:

• Review marketing materials for accuracy, consistency, and compliance with industry standards.
• Support compliance efforts and ensure adherence to brand guidelines.
• Lead quality assurance and peer review step before submission of content for final approval.

Relationship Management:

• Cultivate positive relationships with internal and external stakeholders, suppliers, and partners.
• Collaborate effectively with cross-functional teams to achieve marketing objectives.

Commercial Understanding:

• Support budget management and allocation, identifying opportunities for optimisation to maximise ROI.
• Ensure strategic alignment of marketing initiatives with organisational priorities and goals.

KEY REQUIREMENTS:

Education/Qualifications:

• Bachelor's degree in Marketing, Business, or related field.

Experience:

• 8-10+ years of relevant marketing experience, with a focus on content marketing and design and exposure to campaign execution and reporting.
• Basic proficiency in digital marketing, including social media and email marketing. SEO, SEM, and lead generation experience are advantageous.
• Familiarity with marketing tools, such as Google Analytics, and CMS websites (relevant certifications advantageous).
• Proficiency in design applications, including Adobe Creative Cloud and Canva.
• Previous experience in mentoring and guiding team members is advantageous.
• Marketing / Branding / Design agency or freelance experience advantageous.
• Previous experience in a B2B marketing role, preferably within the IT services, Cyber Security, Data Analytics, or Cloud industries.
• A good understanding of the technology industry.
• Proven ability to create compelling content and design visually appealing materials (a portfolio may be requested from suitable candidates).
• Strong writing skills and experience in crafting engaging copy for various channels (a portfolio may be requested from suitable candidates).
• Proven ability to create compelling PowerPoint presentations, and sales and proposal decks (examples may be requested from suitable candidates).
• Ability to mentor and guide team members in content creation and design best practices.
• High attention to detail and ability to manage multiple tasks in a fast-paced environment.
• Exceptional communication skills, both written and verbal.
• Familiarity with digital marketing tools and platforms, including Google Analytics and CMS websites.
• Basic understanding of SEO best practices and writing for SEO advantageous.
• Proven ability to work autonomously in a remote / hybrid environment and a demonstrated proactive desire to learn.
• Experience with online, hybrid, and in-person event planning, management and execution advantageous.

Behavioral Competencies / Skills

• Deciding and Initiating Action
• Relating and Networking
• Persuading and Influencing
• Analysing
• Creating and Innovating
• Planning and Organising
• Achieving Personal Work Goals and Objectives
• Entrepreneurial and Commercial Thinking

Should you work from home, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like' environment at your home location to deliver your best in terms of performance and productivity.