Job Description - Senior Marketing Manager / Head of Marketing
Red Ember Recruitment is seeking a Senior Marketing Manager / Head of Marketing for our client based in Woodstock, Cape Town.
We are seeking a highly experienced and commercially minded marketing professional to take full ownership of the company’s entire marketing portfolio. This is a senior, office -based role suited to someone who can develop marketing strategy, oversee execution, and manage both internal and external marketing resources.
The successful candidate will play a key role in driving brand visibility, lead generation, and business growth, with a strong focus on the real estate sector. The role requires someone who is equally comfortable operating strategically while remaining hands -on with day -to -day marketing activities.
The successful incumbent will lead internal support staff, coordinate specialist service providers including Google Ads consultants, website developers, and email marketing consultants, and ensure all marketing campaigns and projects are delivered to a high standard.
Key Responsibilities:
Take ownership of the full marketing portfolio
Develop and implement integrated marketing strategies
Oversee property listings and related marketing content
Manage social media platforms, content calendars, email campaigns, and digital advertising
Ensure brand consistency across all marketing channels
Lead and manage internal marketing support staff and external agencies
Manage marketing budgets, reporting, and campaign performance analysis
Identify opportunities to improve brand visibility and generate quality leads
Coordinate and oversee all external marketing suppliers and service providers
Monitor and optimise campaign effectiveness and ROI
Requirements
Proven experience managing an end -to -end marketing function
Strong digital marketing and brand management expertise
Experience managing teams, agencies, and external suppliers
Excellent project management and organisational skills
Commercially focused with strong analytical and reporting capabilities
Ability to work independently and take ownership of deliverables
Strong communication and stakeholder management skills
Personality & Working Style
Strategic thinker with strong execution capability
Highly organised and detail -oriented
Proactive, accountable, and self -directed
Confident communicator and decision -maker
Comfortable operating in a fast -paced environment
Why This Role Matters
This is a critical role within the business and will serve as the central owner of all marketing activities. The successful candidate will be expected to take full control of the marketing portfolio and deliver measurable results with minimal supervision.
Requirements
Relevant Marketing degree, diploma, or equivalent qualification
Alternatively, substantial experience in a similar senior marketing role
Minimum 5 years’ marketing experience
Minimum 3 years’ experience in a senior marketing management role
Experience within real estate, property, or professional services will be highly advantageous
Strong digital marketing and campaign management experience
Proven leadership and team management capability
Strong reporting, analytical, and budgeting skills
Proficiency in social media management, email marketing, and digital advertising platforms
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