Senior Marketing Specialist - Campaign Management

To plan, develop,
execute, and manage high -quality, cost -effective marketing projects and
communications for Woolworths Financial Services (WFS). Continually seek to
improve the efficiency and effectiveness of WFS Marketing. Ensure a consistent
approach to the implementation of the marketing campaigns across WFS.

Marketing Project Development and Management

• Develop
  effective marketing communications in achieving their marketing objectives.
  
• Plan and execute marketing campaigns that
  align with business and project objectives, utilizing DM channels such Email,
  SMS, & In App, using associated tools (like
  Salesforce Marketing Cloud).
  
• Analytics
  & Reporting: Monitor and analyse KPIs to measure campaign performance,
  identify trends, and provide actionable insights for optimization and
  improvement.
  
• Stay
  Updated: Stay abreast of industry trends, best practices, and emerging
  technologies in digital marketing, and proactively recommend innovative
  strategies to drive business growth.
  
• Develop
  and execute marketing journeys, messaging, creative execution for projects and
  other marketing campaigns.
  
• Seek continual improvement in marketing
  communication quality by ensuring campaigns are regularly
  reviewed and learning implemented.
  
• Work with rest of business and marketing team to develop and
  execute campaigns.
  
• Project mange the campaign execution and project updates to
  achieve performance. 
  

Campaign Governance

• Project Management: Develop and manage campaign timelines,
  ensuring that all tasks are completed on schedule and within budget.
  
• Ensuring marketing communications are product aligned, message on
  brand, and adhere to all regulatory & budgetary requirements &
  considerations.
  
• Effective allocation, monitoring, and control of the campaign
  budget.
  
• Manage the impact of all communication messages to the entire
  customer base – awareness of reputational risk.
  

Relationship and Stakeholder Management

• Develop relationships with key colleagues and stakeholders across
  Woolworths, WFS and other business units to ensure customer focus and campaigns
  that meet business requirements.
  

Continuous Improvement and Synergies

• Build campaign expertise that can be applied across WFS products.
  
• Work with colleagues across Marketing (and other business units) to
  integrate and align communications plans and key messages.
  

Supplier Management

• Manage supplier relationships in accordance with SLA's.
  
• Ensure quality and cost effectiveness.
  

Requirements

• Segment Knowledge
  
• Advertising and Marketing
  
• Direct Marketing and Campaign Management and associated tools
  (like Salesforce Marketing Cloud)
  
• SA Marketing Environment (Regulatory, Best Practice)
  
• Modern Marketing Techniques
  
• Financial Services
  

• Relevant 3 -year marketing degree or diploma
  

• 5+ years’ experience in developing and delivering world class
  marketing communications campaigns, Direct Marketing and Campaign Management
  and associated tools (like Salesforce Marketing Cloud).
  

• Detailed knowledge and experience of Direct Marketing and Campaign
  Management across multiple routes to market.
  
• Strong communication skills, written and verbal.
  
• Proven stakeholder management expertise, including influencing
  senior stakeholders.
  
• Evidence of managing internal and external partnership agencies.
  

Woolworths Financial Services
is a proud South African brand, who is committed to transformation. Meeting our
employment equity goals will be taken into account in our recruitment
decisions.

Closing Date: 11
November 2025