Job Description - Senior Sales Manager International Key Account
Responsibilities
Manage assigned key accounts and oversee sales representatives responsible for B- and C-category customers.
Own sales turnover, profitability, and overall performance of allocated customer accounts.
Serve as the primary point of contact for key accounts, ensuring high levels of customer satisfaction and service delivery.
Develop, plan, execute, and manage sales budgets for nationwide multi-location customers.
Build and maintain strong customer relationships through regular engagement with branch managers and other stakeholders.
Identify and implement commercial opportunities, promotional activities, and growth initiatives.
Analyze customer portfolios to identify business potential, customer needs, cross-selling opportunities, and demand-generation activities.
Consolidate customer forecasts and forward orders to support planning and supply chain activities.
Establish and drive cross-functional relationships between customer and company stakeholders, including management, logistics, finance, IT, and marketing teams.
Actively manage Vendor Managed Inventory (VMI) and other customer-focused programs.
Monitor and manage customer profitability and margins at both product and account level.
Identify business risks within the customer base and implement preventative measures.
Manage all account administration activities, including:
Order reconciliation
Rebate management and reconciliation
Credit notes and stock returns
Payment terms and account management
Minimum order quantities (MOQs)
International buying group rebate administration and communication with EMEA structures
Annual rebate structure development and approval processes
Participate in pricing strategy and price-setting activities.
Manage approved discount programs and pricing authorizations.
Ensure acceptance and implementation of price increases with key customers.
Coordinate marketing campaigns, promotions, incentive programs, training sessions, and seminars in collaboration with brand and marketing teams.
Lead discussions related to new product introductions (NPI), product portfolio expansion, and market opportunities.
Work closely with product teams on cost reviews, product performance, and portfolio development.
Manage and develop assigned sales representatives and support wider sales team performance.
Collaborate with customer service, supply chain, finance, technical, brand, and product management teams to improve service levels and business results.
Ensure compliance with company policies, corporate governance requirements, environmental, health and safety standards, and applicable legal regulations.
Requirements
Minimum Grade 12 (high school qualification).
Bachelor's degree in Sales, Marketing, Business, or a related field preferred.
Minimum 10 years' experience in a sales management role within the automotive industry.
Experience in the automotive aftermarket, spare parts, or OES sector is highly desirable.
Proven experience managing key accounts and developing long-term customer partnerships.
Strong sales, business development, and negotiation skills.
Ability to manage customer profitability, pricing, rebates, and commercial agreements.
Strong analytical and strategic thinking abilities.
Experience with sales forecasting, budgeting, and account planning.
Excellent relationship-building and stakeholder management skills.
Strong leadership skills with experience managing or coaching sales teams.
Fluent English communication skills.
Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
Working knowledge of SAP, BW, or similar ERP/business intelligence systems.
Ability to adapt quickly to changing business and market environments.
Strong organizational skills and attention to detail.
Customer-focused mindset with a track record of delivering business growth.
Ability to work cross-functionally and effectively collaborate with internal and external stakeholders.
Commitment to compliance, corporate governance, and workplace safety standards.
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