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Role Purpose/Business Unit:
The Senior Segment Marketing Manager role is based within the Consumer Business Unit.
The role of the Senior Segment Marketing Manager is to define the segment marketing strategy and plan for a specific segment or segments and is responsible for growing market share, NPS, brand consideration, the customer base, and ARPU of this/these segment(s) and for developing and delivering the segment P&L targets. The role leads a the cross-functional team across the business to develop and deliver clear insights, branded positioning, and a roadmap of propositions and activities for the segment(s)
Your responsibilities will include:
1. Segment marketing strategy and plan:
Understand the market, competitors and segment opportunities Identify customer and commercial opportunities through actionable insights Define simple and differentiating segment branded claims and propose activities, propositions, and customer experience developments to substantiate these Define a Segment Marketing plan/roadmap and deliver against this Define and drive segment distribution and customer/channel investment initiatives Define pricing strategies and initiatives using insight to differentiate and behavioural characteristics to create value Lead, define, drive and support excellence in go-to-market execution, coordinating the execution of new propositions
2. Deliver and improve segment performance/P&L:
Track and regularly report on segment performance, proposing improvement initiatives Improve customer experience
3. Lead cross-functional segment teams:
Lead teams from all functions to deliver segment plans and improvement initiatives Segment Marketing: Proven ability to define segment opportunities and to create propositions and GTM strategies to exploit them Commercial Acumen: Commercial mindset with extensive experience in senior commercial roles managing segment P&Ls. Insights, Proposition Development, Customer Experience: Ability to make critical decisions on key insights, developing branded claims and to prioritize and deliver proposition and customer experience roadmaps
The ideal candidate for this role will have:
Advanced marketing skills and knowledge, ideally from managing successful consumer P&Ls Bcom degree in Marketing or commercial degree with 8years relevant work experience Previous work experience in telecoms/technology industries (advantageous), FMCG and/or professional services
Core competencies, knowledge and experience:
Segment Marketing: Proven ability to define segment opportunities and to create propositions and GTM strategies to exploit them Commercial Acumen: Commercial mind-set with extensive experience in senior commercial roles managing segment P&Ls. Insights, Proposition Development, Customer Experience: Ability to make critical decisions on key insights, developing branded claims and to prioritise and deliver proposition and customer experience roadmaps Leadership: Strong personal impact. Ability to present to senior leaders. Ability to communicate complex subjects in a simple way. We make an impact by offering:
Enticing incentive programs and competitive benefit packages Retirement funds, risk benefits, and medical aid benefits Cell phone and data benefits, advantages fiber connection discounts, and exclusive staff discounts offered in collaboration with partner companies Closing date for Applications: 20 June 2024.
The base location for this role is Midrand, Vodacom Campus.
The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.
No CV Required
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