Senior Specialist: Field Marketing West Africa

Empowering Africa’s tomorrow, together…one story at a time.

Job Summary

Are you a strategic, client centric marketing leader with a passion for shaping brand impact across diverse African markets? Join us as our Senior Specialist: Field Marketing —a pivotal role driving our regional visibility, client engagement, and growth.
In this position, you will champion our brand across West Africa bringing global marketing ambitions to life through locally resonant, insight driven campaigns. From omnichannel activations and thought leadership to high impact client experiences, you will influence how our organisation shows up in one of the continent’s most dynamic regions.

Job Description

Drive Regional Marketing Strategy

• Shape and execute integrated marketing strategies tailored to relevant market dynamics.

• Localise global priorities into relevant, high‑impact campaigns that strengthen our brand presence and deliver measurable business outcomes.

Lead Client‑Centric Engagement

• Deliver compelling client experiences through events, digital engagement, content and thought leadership.

• Embed client insights into marketing execution to enhance relevance and differentiation.

Accelerate Business Growth

• Design marketing programmes that support acquisition, retention, and expansion objectives.

• Manage budgets with discipline and ensure strong ROI across all initiatives.

Champion Innovation

• Introduce fresh, insight‑led approaches that reflect evolving client needs.

• Drive digital‑first execution, leveraging automation, CRM and analytics to optimise performance.

Collaborate & Influence

• Partner with business leaders, product teams, and agencies to execute seamless, impactful campaigns.

• Navigate complex stakeholder ecosystems with clarity, influence, and confidence.

Ensure Governance & Compliance

• Uphold brand standards and regulatory alignment across all marketing activities.

• Manage risk, documentation, and reporting with integrity and precision.

Experience and Qualifications

• Bachelor’s Degree (Marketing, Communications, Business, or related field); postgraduate qualification or MBA beneficial.

• 8–12 years of progressive marketing experience, including at least 5 years in financial services, SaaS, consulting, or a similarly regulated environment.

• Proven success managing multi‑country B2B marketing strategies across West Africa.

• Strong expertise in digital marketing, content strategy, events, and omnichannel campaign execution.

• Leadership experience—guiding teams, agencies, and cross‑functional stakeholders.

• High cultural intelligence and the ability to tailor messaging across diverse markets.

• Strong analytical capability with experience using data, dashboards, CRM, and marketing technology.

 

Bachelor's Degree: Marketing, Master's Degree: Digital Marketing and Emerging Technology

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised