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SEO Copywriter

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Job Description - SEO Copywriter

global motorcycle touring company, running some of the world’s greatest two-wheeled adventures across Asia, Africa, and the Americas, is looking for a full-time SEO Copywriter to take charge of their blog. You’ll be writing engaging, well-researched articles and guides in the travel and adventure motorcycling niche, optimising them for maximum search impact, and helping shape the voice of their brand.

While AI tools can be part of your workflow, this role demands genuine human insight, in-depth research, and a careful editorial touch.

Key Responsibilities:
  • Research, plan, and write high-quality, SEO-optimised blog articles and destination guides
  • Assist with other content writing for their website, newsletters, and broader marketing copy
  • Use SEMrush extensively for keyword research, content optimisation, and topic discovery
  • Pitch new content ideas that fit their brand and SEO goals
  • Source or create copyright-safe, relevant images to accompany articles
  • Collaborate with the marketing team to ensure content supports wider campaigns



Requirements

  • 4 - 5 years' SEO writing experience, ideally in travel, motorcycling, or adventure sports
  • Strong working knowledge of SEMrush and on-page SEO best practices
  • Excellent research and fact-checking skills
  • Clear, engaging, rider-focused writing style
  • Understanding of copyright-safe image sourcing
  • Ability to work independently and meet deadlines in a hybrid setup
  • Ability to work fast and efficiently, using AI as a tool to support productivity
  • Familiarity with motorcycle gear, destinations, and industry trends would be advantageous



Benefits

  • Work in a passionate, adventure-focused environment
  • Hybrid working model, 3 days on-site at their offices in Milnerton, Cape Town
  • Be part of a growing brand delivering premium motorcycle tours worldwide


Original job SEO Copywriter posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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