A global motorcycle touring company, running some of the world’s greatest two-wheeled adventures across Asia, Africa, and the Americas, is looking for a full-time SEO Copywriter to take charge of their blog. You’ll be writing engaging, well-researched articles and guides in the travel and adventure motorcycling niche, optimising them for maximum search impact, and helping shape the voice of their brand.
While AI tools can be part of your workflow, this role demands genuine human insight, in-depth research, and a careful editorial touch.
Key Responsibilities:
Research, plan, and write high-quality, SEO-optimised blog articles and destination guides
Assist with other content writing for their website, newsletters, and broader marketing copy
Use SEMrush extensively for keyword research, content optimisation, and topic discovery
Pitch new content ideas that fit their brand and SEO goals
Source or create copyright-safe, relevant images to accompany articles
Collaborate with the marketing team to ensure content supports wider campaigns
Requirements
4 - 5 years' SEO writing experience, ideally in travel, motorcycling, or adventure sports
Strong working knowledge of SEMrush and on-page SEO best practices
Excellent research and fact-checking skills
Clear, engaging, rider-focused writing style
Understanding of copyright-safe image sourcing
Ability to work independently and meet deadlines in a hybrid setup
Ability to work fast and efficiently, using AI as a tool to support productivity
Familiarity with motorcycle gear, destinations, and industry trends would be advantageous
Benefits
Work in a passionate, adventure-focused environment
Hybrid working model, 3 days on-site at their offices in Milnerton, Cape Town
Be part of a growing brand delivering premium motorcycle tours worldwide
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