Snr Business Intelligence Analyst

Key Roles and Responsibilities:​

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• Own and integrate reporting across paid, earned and owned channels to optimise digital and brand performance across the portfolio. Act as the BI custodian, ensuring reporting translates into clear, commercially grounded recommendations that influence decision-making.

• Establish and continuously refine consistent reporting methodologies, KPI frameworks and measurement standards across brands. Integrate digital performance tracking with broader brand health metrics, including power scores and consumer intelligence, ensuring alignment with Insights and Strategy functions.

• Partner with Data Analysts to translate complex datasets into structured, actionable insights. Apply a deep understanding of brand strategy, audience dynamics and commercial objectives to ensure recommendations are relevant, prioritised and outcome driven.

• Elevate analytical standards by ensuring insight outputs move beyond descriptive reporting into insights that drive brand / consumer behavioural change. Stress-test assumptions, validate methodologies and identify performance blind spots.

• Lead innovation and best practice adoption by staying current on brand strategy shifts, Kantar research, platform updates and emerging measurement frameworks. Embed data-driven creativity into planning and optimisation processes.

• Identify and evaluate new tools, automation opportunities and analytical approaches that improve efficiency, accuracy and scalability. Design and lead pilots, building clear business cases for adoption and change.

• Proactively identify brand barriers and growth levers beyond formal briefs. Present structured, solution-oriented recommendations that address consumer pain points and unlock performance improvements.

• Coach and elevate analysts through structured feedback, critical thinking development and quality review processes. Ensure insights are transferable across portfolios and inspire broader team excellence.

• Demonstrate strong commercial awareness by understanding business strategy, draftLine direction and full 1YP priorities across assigned portfolios. Ensure BI outputs directly support enterprise goals.

Minimum Requirements:

• 3 Year Diploma or relevant tertiary qualifications / certifications ​

• 5+ years either insights analysis / strategy / research – key being the ability to interpret data and identify trends and insights ​

• Advanced MS Excel skills

• Experience with Boolean query writing

• Knowledge and experience using research and reporting tools to drive performance insights identification and understanding​

• Understanding of research techniques and frameworks with the ability to apply them in an agile environment​

• Ability to interpret and communicate data and research ​

Core Competencies / Behaviours

• Advanced MS Excel Skills

• Presentation Skills: Proficiency in creating and delivering reports tailored to the audience from peer to senior leadership level. Strong written and verbal skills essential.

• Digital Marketing: Strong understanding of digital marketing strategies, channels and tools. Paid Media knowledge advantageous.

• Digital Marketing Data Analysis: Proficiency in analysing digital marketing data in relation to business operations, and other performance data.

• Boolean Logic: Proficient in Boolean logic to craft social listening queries for search and data analysis. Brandwatch experience advantageous.

• Strategic / Critical thinking and insights creation to drive actionable insights and optimization. Experience with A/B testing advantageous.

• Visualisation Tools: Proficiency in using visualisation tools and dashboard building in social media tools such as Emplify, Brandwatch or similar. Power BI advantageous.

• Influencer Vetting: Ability to vet and analyze influencers from Celebrity to Nano level for marketing campaigns at a local and international level.
   

Additional Information:

Band: VII

SAB/ABInBev is an equal opportunity employer, and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing.