Social Media Coordinator

What to Expect Ozow is seeking a passionate and creative Social Media Coordinator to join our dynamic Marketing team. This role requires a savvy, organized individual with a sharp eye for identifying and curating content that resonates and drives engagement. The ideal candidate is someone who lives and breathes social media, has a proven track record of building brand visibility, generating organic engagement, and cultivating online communities. You’ll be responsible for shaping and maintaining Ozow's brand presence across various digital channels, bringing innovative ideas to elevate the brand and engage audiences.

You’ll manage all aspects of Ozow’s social media and digital presence, from planning content to overseeing production workflows. The role involves close collaboration with cross-functional teams to ensure alignment with broader marketing initiatives. You’ll be tasked with creating, scheduling, and publishing organic content across Facebook, Instagram, Twitter (now X), LinkedIn, YouTube, TikTok, and Google Business Profile, as well as any emerging platforms that align with Ozow’s strategy. Additionally, you’ll track industry trends and competitor strategies to find new engagement opportunities, ensuring Ozow remains relevant and top-of-mind within our target audiences.

This role requires someone who can handle the complexities of content creation, community management, and performance tracking. The Social Media Coordinator will be responsible for managing the production workflow, from ideation to execution, including briefing creative teams, coordinating production schedules, and optimizing content based on performance insights.

Key Responsibilities

• Plan, create, and manage monthly organic social media content across all Ozow channels: Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, and Google Business Profile.


• Lead and oversee the end-to-end content production workflow, including briefing, scheduling, and coordinating with creative teams.


• Write compelling social copy that reflects Ozow’s brand voice, optimizes engagement, and aligns with each platform’s best practices.


• Monitor social media trends, competitor activity, and emerging platforms to identify new opportunities for brand engagement.


• Track and analyze performance metrics using analytics tools, providing insights to optimize content and engagement strategies.


• Manage community engagement, responding to comments, messages, and other interactions across platforms to foster a positive brand perception.


• Generate and present monthly performance reports, highlighting key metrics, campaign outcomes, and actionable insights for ongoing improvement.


• Contribute to creative brainstorms and support the team with content ideation that drives community engagement and brand loyalty.


• Stay current with trends in social media, marketing technologies, and content design tools.


• Use AI to enhance content development and streamline workflows.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field.


• 3+ years of experience in social media management, ideally within the fintech sector.


• Strong project management skills with experience managing content and production workflows.


• Proficiency in all major social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, and Google Business Profile.


• Expertise in social media analytics and reporting, with experience using tools like Sprout Social, Hootsuite, or native platform analytics.


• A strong understanding of social media trends, platform best practices, and emerging digital marketing tools.


• Excellent written communication skills with a flair for creative, engaging social copy.


• Effective time management and multitasking abilities, with strong prioritization and scheduling skills.

Bonus Skills

• Familiarity with graphic design and video editing tools, such as Canva, Adobe Creative Suite, or similar software.


• Basic knowledge of SEO and paid social advertising strategies is a plus.


• Familiarity with AI and automation tools to enhance delivery.