Social Media Coordinator

Welcome to the Toys R Us world of a where we want your little one’s imaginations to run free! Toys R Us and Babies R Us are well established international brands. Commonly referred to as the “World’s Greatest Toy Stores”, Toys R Us SA currently boasts 50 physical stores, three of which are located in Namibia, Botswana and Zambia, as well as an ALL NEW A online store.

The key focus of the group is to ensure that customers, young and old, from children to grandparents, are offered an amazing range and experience, complimented by great value! Are you a dynamic, energetic and passionate individual?

We are looking for a Social Media Coordinator to be based at our Head Office in Durban!!!

Job Responsibilities:

• Execute a results-driven social media strategy.
• Develop and curate engaging content for social media platforms.
• Assist in the creation and editing of written, video, and photo content.
• Attend events and produce live social media content.
• Maintain unified brand voice across different social media channels.
• Collaborate with marketing team to create a social media calendar.
• Monitor social media channels for industry trends.
• Interact with users and respond to social media messages, inquiries, and comments.
• Review analytics and create reports on key metrics.
• Assist in the development and management of social media marketing and influencer marketing strategy.

Qualifications / Skills:

• Passion for social media and proficiency with major social media platforms and social media management tools
• Proficiency with video and photo editing tools, digital media formats, and HTML
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy editing skills
• Top-notch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines.

Education and Experience Requirements:

• Bachelor’s degree in marketing or a related field
• 1-3 years experience with B2C social media marketing or content development
• Direct experience using social media management tools (Hootsuite, Sprinklr)
• Experience with Microsoft Office (Excel, Outlook)
• Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus