Social Media Manager

We are seeking an experienced Social Media Manager to own and execute our social presence across all major platforms. This role is responsible for content publishing, community management, influencer outreach, and performance optimisation, with a strong focus on platform algorithms, growth strategy, and brand consistency.

Optimise posting schedules, formats, captions, and hashtags based on platform -specific algorithms.

Ensure all content aligns with our brands tone, visual identity, and commercial objectives.

Adapt content for each platform rather than reposting generic assets.

Manage customer queries, brand feedback, and engagement while escalating issues where appropriate.

Actively engage with relevant accounts, communities, and conversations to increase visibility.

Manage gifting, collaborations, content approvals, and posting schedules.

Track influencer performance and ROI.

Continuously test and refine content strategies based on performance data.

Stay up to date with algorithm changes, new features, and platform trends.

Provide regular performance reports and actionable insights.

Essential

Strong understanding of Instagram, TikTok, and X algorithms (reach, discovery, engagement signals).

Demonstrable experience growing social accounts organically.

Experience handling high -volume DMs and community interaction.

Confident in influencer outreach and relationship management.

Ability to work independently and take full ownership of social channels.

Excellent copywriting skills for short -form social content.

Strong eye for visual storytelling and trends.

Familiar with analytics tools (e.g. Meta Insights, TikTok Analytics, third -party tools).

Understanding of content formats: Reels, Stories, TikTok trends, carousels, short -form video.

Experience working with premium or luxury brands.

Paid social knowledge (boosting, ads collaboration).

Basic video editing or content creation skills.

Experience working with e -commerce brands.