Social Media Manager

Job Title: Social Media Manager

Location: Kraaifontein, Cape Town

Employment Type: Full-Time

About the role:

Our client, a leading logistics company, is seeking a dynamic and results-driven Social Media Manager to lead their marketing strategy and execution. The successful candidate will be responsible for developing and implementing marketing campaigns, managing brand positioning, and driving customer acquisition and retention within the logistics sector. If you have a knack for storytelling through social media and a deep understanding of digital engagement, we want to hear from you!

As the Social Media Manager, you will be responsible for crafting and executing social media strategies across multiple platforms. Your main focus will be to engage with our client's audience, build their brand awareness, and drive traffic through creative content and community interactions.

Key Responsibilities:

• Develop, implement, and manage social media strategy aligned with business goals.
• Create and curate engaging content that resonates with the target audience on social platforms.
• Monitor social media trends, keep track of competitor activity, and analyze performance metrics.
• Engage with our community, respond to comments and messages promptly, and foster meaningful connections.
• Collaborate with marketing and design teams to ensure brand consistency across all platforms.
• Manage social media advertising campaigns and track ROI.
• Stay up-to-date with the latest trends, tools, and best practices in social media marketing.

Requirements:

• Proven experience as a Social Media Manager or similar role (3+ years preferred).
• Strong understanding of social media platforms and their respective participants (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
• Excellent written and verbal communication skills.
• Demonstrable experience with social media analytics tools and advertising platforms.
• Creative mindset with the ability to bring fresh ideas and trends to life.
• Strong organizational and project management skills.
• Ability to work independently and as a part of a team.

• Team players who demonstrate initiative, honesty, and adaptability.
• Individuals who inspire and respect others, remain optimistic under pressure, and consistently go above and beyond.
• A genuine desire to grow, both personally and professionally, while contributing to something greater than yourself.
• A strong sense of accountability and a willingness to contribute wherever needed - essential in a small, collaborative team where everyone plays a key role.