Social Media Specialist East Rand

We are looking for an experienced Digital Marketing & Social Media Manager to lead our online marketing and community engagement efforts for our client. The ideal candidate is creative, data-driven, and passionate about building a strong brand presence across digital platforms.

This role involves developing and managing social media campaigns, producing engaging content, running paid advertising, and ensuring that the company maintains a positive online reputation.

Responsibilities

1. Social Media & Content Management

• Plan, create, and post high-quality content on Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.

• Develop content calendars and ensure consistent posting aligned with marketing goals.

• Oversee community interactions, respond to comments and messages, and maintain a professional tone across all channels.

• Track performance metrics, analyse engagement data, and make recommendations for improvement.

2. Digital Marketing & Paid Media

• Manage paid advertising campaigns across Facebook, LinkedIn, and Google.

• Optimise campaign budgets, targeting, and creative content to achieve the best ROI.

• Monitor ad performance and prepare detailed reports with insights and improvement strategies.

3. Online Reputation Management (ORM)

• Monitor brand mentions and online conversations across social media, forums, and review platforms.

• Respond promptly and tactfully to both positive and negative reviews.

• Identify risks or potential crises early and assist in managing public communication when necessary.

4. Collaboration & Strategy

• Work closely with the marketing, sales, and customer service teams to ensure consistent messaging.

• Stay updated on industry trends, new social media features, and best practices.

• Provide monthly reports and insights to management.

Requirements

• Matric (Grade 12)

• A relevant Diploma or Degree in Marketing, Digital Communication, or related field

• Minimum 5 years experience in social media management and digital marketing

• Proven experience managing paid social media and Google advertising campaigns

• Solid understanding of analytics tools (e.g., Meta Business Suite, LinkedIn Campaign Manager, Google Analytics)

• Experience using social listening or ORM tools

• Background in working with multiple brands or high-volume campaigns will be an advantage

Skills & Competencies

• Strong writing and storytelling skills for digital audiences

• Excellent knowledge of social media trends and engagement strategies

• Analytical mindset with the ability to interpret data and performance metrics

• Creative thinker with attention to detail and brand consistency

• Effective time management and multitasking ability

• Professional communication and conflict-handling skills

• Highly organised, proactive, and team-oriented

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