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A fast-growing direct-to-consumer brand in the health & wellness space is seeking a talented Video Editor to transform user- and creator-generated content (UGC/CGC) into highly engaging, high-performing short-form ad creatives for platforms such as TikTok and Meta.
The ideal candidate is performance-minded, creative, and experienced in producing compelling 15–30 second ads that grab attention quickly and convert effectively. If you thrive in a fast-paced, metrics-driven environment and understand what makes content go viral, this role is for you.
As the Video Editor, you’ll be responsible for editing and optimizing UGC/CGC content into high-impact ad creatives tailored for paid social campaigns. You’ll collaborate with teams across marketing and creative functions to deliver assets that drive strong engagement and conversions.
Editing & Content Optimization
Edit long-form user/creator content into 15–30 second ad creatives for paid media campaigns.
Identify strong hooks and key value propositions within the first few seconds of footage.
Apply text overlays, motion graphics, and dynamic transitions to increase retention and impact.
Stay on top of evolving platform trends and storytelling techniques for short-form video on TikTok, Instagram, and Facebook.
Use performance feedback to iterate and refine creatives regularly.
Performance-Driven Production
Work closely with marketing and media buying teams to understand KPIs, performance data, and creative testing strategies.
Adjust pacing, visuals, and messaging based on A/B testing outcomes and audience behavior insights.
Proactively suggest creative variations to improve return on ad spend (ROAS).
Creative Collaboration
Partner with UGC and influencer teams to repurpose raw footage into strategic marketing assets.
Coordinate with graphic designers to align video output with branding, templates, and visual identity.
Contribute to building a library of evergreen and campaign-specific ad creatives.
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