We are looking for a Digital Marketing Assistant in City of Cape Town Metropolitan Municipality, WC

Job Description

A well-established and fast-growing convenience retail brand is seeking a creative, driven, and proactive Digital Marketing Assistant to join their dynamic team in Brackenfell, Cape Town. This is an exciting opportunity for a passionate marketing professional who thrives in a fast-paced retail environment and enjoys bringing campaigns, content, and digital strategies to life.

Reporting directly to the Digital Marketing Manager, the successful candidate will play a key role in supporting national and regional marketing campaigns, managing digital content, engaging with franchisees, and helping grow the brand across multiple digital platforms.

Responsibilities:

Campaign Support & Execution:
• Assist with the planning, rollout, and monitoring of national and regional marketing campaigns.
• Support promotional initiatives and ensure campaigns are aligned across digital platforms and stores.
• Assist with campaign reporting and performance tracking.

Social Media Management:
• Support content creation and scheduling across digital platforms.
• Manage store-specific content across brand pages and social media channels.
• Monitor social media engagement and assist with maintaining brand consistency online.

Website & Content Management:
• Maintain and update the company website and online catalogue.
• Ensure website content aligns with current campaigns, promotions, and brand standards.
• Assist with basic SEO and digital optimisation initiatives.

Franchise & Stakeholder Engagement:
• Build and maintain strong relationships with franchisees and regional managers.
• Support local store marketing initiatives and regional campaigns.
• Assist stores with digital content and promotional support where required.

Performance Tracking & Reporting:
• Monitor, measure, and report on campaign effectiveness, engagement, and digital performance.
• Assist with analysing campaign data and identifying improvement opportunities.

Creative Coordination:
• Work closely with design agencies to brief, review, and approve creatives and promotional artwork.
• Ensure all marketing materials align with brand identity and campaign objectives.

Google & Facebook Location Pages:
• Assist in managing Google Business and Facebook location pages.
• Ensure store information remains accurate, updated, and engaging for customers.

Requirements:

• Marketing Degree or Diploma (NQF 7).
• 2–3 years experience in a marketing role or marketing internship environment.

• Own reliable transport is essential, as store visits will be required.
• Mileage for business-related travel will be reimbursed.

Skills:

• Excellent written and verbal communication skills.
• Strong grammar, proofreading, and attention to detail.
• Creative with strong content creation abilities and a passion for digital media.
• Strong organisational and time management skills.
• Ability to manage multiple deadlines and stakeholders effectively.
• Proactive thinker with initiative and strong problem-solving abilities.
• Well-organised and able to work efficiently in a fast-paced environment.
• Familiarity with digital tools including Google Business, Meta Suite, and basic SEO principles.
• Collaborative team player who performs well under pressure.
• Passionate about digital marketing, retail, food, and the convenience industry.
• Energetic, creative, and aligned with a bold and dynamic brand personality.