Wine Telesales Consultant

About the Role

At Benguela Cove Lagoon Wine Estate, we don’t just sell wine—we create experiences. We are looking for a highly organized, energetic, and detail-oriented Wine Telesales Consultant to take ownership of our customer database and drive its growth. If you bring a positive attitude, a passion for luxury hospitality, and a commitment to excellence, we want you on our team.

Key Responsibilities

• Outbound Call Management: Proactively sell the Benguela Cove wine portfolio through cold calling and strategic outreach to existing databases.


• Customer Relationship Management: Maintain accurate records, provide professional support across all communication channels, and identify key upsell opportunities.


• Marketing & Communications Support: Assist with the execution of email campaigns and newsletters. Support the rollout of seasonal offers, new releases, and digital growth initiatives.


• Performance Tracking: Consistently monitor sales performance and maintain high standards across all KPIs to ensure estate growth.

What We’re Looking For – Non-Negotiables

• Proven Sales Track Record: Minimum of 2 years of experience in Direct-to-Customer (DTC) sales, call centers, or the customer service industry.


• Technical Proficiency: Demonstrated experience working with CRM systems (specifically VTiger) and managing complex customer databases.


• Educational Foundation: Matric is required; a qualification in Marketing, Sales, Hospitality, or a wine-related field will give you a significant advantage.


• Reliability: You must have your own reliable transport.


• Exceptional Attitude: A positive, enthusiastic approach with the ability to work independently and bring "energy and care" to every task.

Key Competencies

• Communication Excellence: A professional and persuasive phone manner.


• Proactivity: The drive to seek out new business without constant supervision.


• Resilience: The ability to handle objections and maintain a high volume of outbound activity.


• Customer Focus: A genuine desire to provide a luxury-tier service experience.

A fast-paced, prestigious environment where hard work is celebrated and premium wine is the star of the show.

APPLY TODAY!!