Marketing Coordinator

We're on the hunt for a Marketing Coordinator to support the Commercial & PR marketing team in executing various marketing strategies and campaigns and ensuring that all other administrative tasks related to the marketing process is executed.

We're a fully in-office team. The position is based at our Support Centre in Kuils River, Cape Town.

Key responsibilities: 

1. Campaign Coordination:

• Planning, coordination, and execution of marketing & PR campaigns. This involves scheduling tasks, coordinating with different teams, and ensuring that deadlines are met.
• Content creation & Management: creating or overseeing the creation of marketing content such as social media posts, blog articles, email newsletters, and promotional materials. Ensure that content is on-brand and aligns with the overall marketing strategy.
• Social Media Management: oversee social media channels, including content creation, posting schedules, engagement with followers, and monitoring of performance metrics. This involves statying up-to-date with social media trends and best practices.

2. Administration

• Market research: conduct market research to identify trends, customer preferences, and competitive landscape. Analyse data to gain insights that inform marketing strategies and tactics.
• Track the performance of marketing campaigns and initiatives using analytics tools. This involves gathering data, analyzing metrics, and preparing reports to evaluate the effectiveness of marketing efforts.
• Provide administrative support to the marketing team, which may include scheduling meetings, managing calendars, and handling correspondence.
• Managing the administration of the advertising budget which includes capturing invoices on SAP

3. Other

• Event planning: help plan events such as product launches, trade shows, or promotional events, including logistics, venue selection, and promotional activities.
• Continuous learning and development: Stay updated on industry trends, new technologies, and best practices through professional development activities such as attending workshops, webinars, and pursuing relevant certifications

Experience required:
Essential:

• 1 - 2 years’ experience in a marketing coordinator role

Preferred:

• Experience within a retail business environment.
• Experience within a marketing agency environment.

Qualifications required: 

• A National Diploma in Marketing or Advertising or A Degree in Marketing or Advertising 

Knowledge required: 

• A working knowledge of the media terminology and understanding thereof.
• Knowledge in advertising / marketing platforms (ATL, digital and social)

• An understanding of the commercial retail process

SKILLS required:

• Skilled in Microsoft MS 365
• Excellent people skills, relationship building and networking ability.
• The ability to analyse marketing conditions, competitor data.
• Problem solving ability.
• Planning, organising and time management skills.

• Good judgment together with a sound decision-making ability
• Excellent relationship-building, facilitation, networking, and communication skills