SEO Specialist

We're Wootware ,  an online retailer of computer hardware, software, electronics and more. We're a team of (mostly) talented gamers who love technology and hate poor customer service. We strive to keep our customers happy and enjoy working with like-minded individuals who work & play hard.

We're on the lookout for a skilled and enthusiastic SEO Specialist. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to enhance our online presence, increase web traffic, and improve our search engine rankings.

Key Responsibilities:

• On-Page Optimization: Conduct thorough website analysis to identify areas for improvement. Implement on-page SEO strategies, including keyword research, meta tags optimization, and content recommendations.
• Off-Page Optimization: Develop and execute off-page SEO strategies, including link building, outreach, and social media engagement to improve domain authority and search engine rankings.
• Technical SEO: Perform regular technical audits to identify and resolve issues affecting site performance. Optimize website structure, crawlability, and mobile responsiveness.
• Content Strategy: Collaborate with the content team to create SEO-friendly content that aligns with our brand voice and engages our target
  audience.
• Performance Monitoring: Utilize SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) to monitor, analyse, and report on key performance metrics. Make data-driven recommendations to enhance SEO strategies.
• Competitive Analysis: Conduct competitive analysis to stay updated on industry trends and identify opportunities for growth.
• Collaboration: Work closely with the marketing, development, and product teams to ensure SEO best practices are integrated across all digital channels.
• Advertising Campaign Management : Oversee and manage advertising campaigns to ensure alignment with SEO strategies, maximizing reach and ROI.
• Newsletter Assistance: Assist with writing and crafting stylish newsletters that engage our audience and promote our products effectively.

Qualifications:

• Proven experience as an SEO Specialist, Digital Marketer, or similar role.
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with Facebook, X (formerly Twitter) and Google Advertising platforms.
• Excellent communication and teamwork skills.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• A passion for technology and gaming hardware is highly beneficial .

The salary bracket for this position ranges from  R 15,000  to  R 20,000based on experience and expertise within this field. *
*  Salary brackets are simply an indication and by no means a ceiling, there is always room for continued growth and learning.

Location : Remote or On-Site (Somerset West, Western Cape)
Employment Type : Full-Time