Direct Radio Sales Executive

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Job Description - Direct Radio Sales Executive

Who are we: An established media solutions group, leading the way in delivering innovative media advertising solutions to our valued clients.

Who we are looking for: A Direct Radio Sales Executive to steer our sales efforts to new heights in our Durban branch.

What you will do:

Achieve sales targets

  • Plan and propose campaigns three months ahead
  • Use resources wisely to predict future performance
  • Ensure constant evaluation of campaign needs and provide feedback
  • Accurately present our USP to clients
  • Follow-up on calls and emails timeously
  • Meeting monthly sales targets, quarterly and annual
  • Create awareness of new products
  • Client relationship report to ensure maintenance of relationships with clients
  • Use first-party data to assist with meeting targets
  • Achieve the set amount of client calls
  • Achieve proactive campaign targets
  • Effectively ensure interdepartmental communication in respect of each on-air campaign
  • Ensure the campaign is effectively and accurately implemented

New business management

  • Successfully procure new business and close sales
  • Achieve the specified target for new client applications
  • Develop methods to procure new clients
  • End client meetings with requests for referrals
  • Effectively manage the client relationship via a planned CRM strategy

Attend to general administrative duties

  • Constantly ensure that the billings and figures are correct
  • Prepare for and attend meetings regularly as planned
  • Submit reports on or before the set deadline/s
  • Follow the policies and procedures for booking campaigns
  • Constantly researching and drafting accurate proposals
  • Continuously updating the client database
  • Continuously renewing existing client campaigns and retaining present clients
  • Regular pre-call and post-call planning and research
  • Ensure that contact reports are completed and submitted to client

Client retention

  • Constantly retaining 75% of clients annually
  • Completing yearly plan for each existing client timeously
  • Constant awareness of clients' business activities
  • Communicating new products to clients

Client relationship management

  • Create and implement effective strategies for clients
  • Ensure that client information is relevant and updated (birthdays, contact details)

Manage debtors function

  • Assist with collecting outstanding debt

What you must have:

  • Matric / Grade 12
  • Drivers licence and own transport essential
  • Proven sales track record in media
  • Experience in a sales environment
  • Effective communication skills
  • Passionate about customer service
  • Be able to create a business plan
  • Computer literate (MS Office, Powerpoint and Excel)
  • Good business writing skills (proposal writing)
  • Be able to work in a pressured environment and meet targets
  • Report writing

Skills required

  • Client retention
  • Media
  • Sales
  • SAP Customer Relationship Management (CRM)
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