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SUMMARY:
Our client based in Westville is looking for a Digital Engagement Specialist
POSITION INFO:
The Web and Social Media Specialist is responsible for creating content and coding the design in collaboration
with Public Relations department through a process that delivers up to date high-quality creative content timeously. In addition to this, they will be
responsible for the for the design of prototype applications, providing structure and application development to meeting the social media needs of
the Fund and its stakeholders through collaboration with the public relations department.
1. Support of website content for marketing team
Manage all search engine optimisation, indent frequent search queries and developing FAQ
Assist with keyword research
Apply best practice to design of product content
Manage partnership with any external agencies and lead the implementation of agency deliverables
Ensure electronic document quality and standardisation
Website updates through WordPress, Divi builder, etc
Appreciation of graphic design and designing templates
Monitor foot traffic on all digital platforms
Own and maintain website analytics, metrics, and campaign reporting
Oversight and delivery of brand consistent communications for all digital platforms
Develop and lead social media strategy and oversee all brand social media channels to increase website audience
Research, design, execute, analyse and report back on all overall digital marketing strategy in line with the organisational objectives
Develop and coordinate multimedia content, packages and release
Manage the day-to-day handling of channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, etc
Keep abreast with the latest social media best practices and technologies
2. Application development
Create, maintain and implement the source code to develop mobile applications
Design prototype applications for testing
Provide the unit structure for the application
Assist the public relations development team in the development of project plan
Web- based programming languages abilities
Browser testing using built in developer tools
Sound experience with WordPress CMS using Advanced Custom Fields
Knowledge of social media marketing tools such as Google Analytics, Hubspot, Falcon, MicroSoft CRM, etc
3. Data analysis
Track, analyse and report success of web and application based public relations initiatives based on data received from various sources
Assess tools to expand search engine optimisation (SEO) capabilities, research and tracking
Assist digital marketing team to understand effectiveness of web and application based marketing campaigns and advise on best methodologies
4. Management and Maintenance of Systems
Manage local internet file server
Manage SQL security roles and permissions as required
Create and maintain website including managing DNS settings, FTP accounts, as well as RSS and iTunes feeds.
Maintain and update both the internet (.NET) and intranet web presence
Targeted marketing campaigns
Maintenance of digital signatures
5. Help desk functionality
Assist with frequently asked questions (FAQ)
Assist members with access problems
Report on logins and detail updates
6. Compliance
Set technical direction for all development, maintenance and architecture initiatives ensuring adherence to overall ICT architectural and solution requirements
Ensure compliance with all Fund policies and procedures
Ensure compliance with all Fund branding conventions and requirements
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