Instructional Designer

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.


Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC. Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work. Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 global colleagues.

Purpose of the job As an Instructional Designer, you will play a pivotal role in creating engaging and effective learning experiences that empower individuals to acquire new skills and knowledge. Working closely with subject matter experts, trainers, and stakeholders, you will design and develop instructional materials and programs that leverage best practices in adult learning theory and instructional design methodologies. This role requires a blend of creativity, technical expertise, and a passion for education and innovation. Key Responsibilities Needs Analysis: · Collaborate with stakeholders to conduct needs assessments and identify learning objectives, audience characteristics, and performance gaps.
· Collaborate with stakeholders to conduct needs assessments and identify learning objectives, audience characteristics, and performance gaps. 

Curriculum Development:  

· Design and develop instructional materials, including lesson plans, presentations, activities, assessments, and multimedia assets, that align with learning objectives and engage learners. 

· Organize content in a logical and sequential manner to facilitate comprehension and retention. 

Instructional Design: 

· Apply instructional design principles, adult learning theory, and pedagogical best practices to create interactive and learner-centered experiences. · Select appropriate instructional technologies and tools to enhance learning outcomes and facilitate learner engagement. 

Content Creation and Curation:  

· Develop original content and multimedia assets, such as e-learning modules, videos, simulations, and interactive exercises, or curate existing resources to support learning objectives. 

· Write clear and concise instructional materials, incorporating visual aids, examples, and real-world scenarios to enhance understanding. 

Quality Assurance: 

· Review and revise instructional materials to ensure accuracy, relevance, and alignment with learning objectives, standards, and guidelines. 

· Conduct usability testing and gather feedback from learners to identify areas for improvement and refinement. 

Collaboration and Project Management:  

· Collaborate with subject matter experts, trainers, and other stakeholders to gather content, solicit feedback, and iterate on instructional materials. 

· Manage instructional design projects, including timelines, resources, and deliverables, to ensure timely completion and quality outcomes. Knowledge, skills and experience required
· Bachelor's degree/equivalent qualifications in Instructional Design, Education, Digital Marketing, Graphic Design, Communications, Journalism, or related field.
· Finance degree will be advantageous.
· Must have 3-5 relevant experience interacting with various stakeholders, also on a virtual capacity, and additionally must be able to independently obtain the information.
· Proven experience as an instructional designer or similar role, with a strong portfolio showcasing instructional materials and projects.
· Proficiency in instructional design methodologies, such as ADDIE (Analysis, Design, Development, Implementation, Evaluation), and familiarity with learning management systems (LMS) and e-learning authoring tools.
· Excellent ability to simplify complex ideas and communicate them clearly to a non-technical audience.
· Creativity and innovation, with a passion for exploring new approaches and technologies to enhance learning experiences.
· Collaboration and teamwork, with the ability to work effectively with diverse stakeholders and cross-functional teams.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at

We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices. Our Beacons will be your point of contact if you or someone you know needs support.