Marketing Manager

OVERVIEW:

• Responsible for managing the company's marketing initiatives.
• Use market research and analysis to direct marketing strategy and planning.
• Oversee the production of all promotional materials and marketing campaigns.
• Reports marketing and sales results to Executive team.

RESPONSIBILITIES:

Product and Sales

• Identify target markets and assist in developing strategies in alignment to the sales strategy.
• Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Enhance industry knowledge by utilising collateral from Subject Matter Experts (SMEs) to achieve a comprehensive grasp of our company's products and services, enabling the creation of impactful content that effectively communicates our brand and delivers our message.
• Delivery successful marketing campaigns while owning each stage of the process end-to-end (from idea to completion).
• Develop and continually improve various marketing materials and products to assist with the sales process, i.e. presentations, pamphlets, proposals, videos, products, and other marketing materials.
• Provide marketing reports on sales data, market trends, forecasts, account analyses, new product information, etc.

Marketing & Brand Management

• Develop marketing and advertising strategies and plans, to include recommendations, reports and presentations to stakeholders.
• Brand Management, to include consistency of logos, colours, images, videos, internal and external documentation, and brand assets (artwork, e-content, signage, adverts, branded products, branded shirts, etc) across all touch points.
• Promote the business brand both internally and externally with effective communication, newsletters and other communication means.
• Regularly vetting third party providers against performances and outputs and managing an effective preferred suppliers list.
• Build, execute and manage the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Develop LinkedIn posts with strategic writing techniques and targeted frameworks, incorporating captivating catchphrases to attract the ideal audience for compelling articles.
• Manage and oversee website, including content, images, updates, newsfeeds, SEO and ensure alignment to the business strategy at all times.
• Lead marketing initiatives with internal and external resource teams i.e. graphic designers, web developers, press release, customer events.
• Work closely with global office personnel on office branding, newsletter and other customer relating interface.
• Measure and report on performance measures and indicate return on marketing investment.
• Complete management of industry-specific events, overseeing all aspects from coordinating with organisers for marketing opportunities, drafting media-related documents, researching attendees and target markets, organising introductory meetings, strategising cost-effective collateral, scheduling LinkedIn posts for various areas to showcase global presence, preparing presentations, white papers, and articles for approval, and securing post-event commitments and marketing collateral from organisers.
• Managing marketing budget including securing third party/ alternative funding collaborations.
• Initiate vendor-specific targeting projects in collaboration with SMEs to promote specific products and services.
• Assisting team members with day-to-day marketing tasks and activities as requested.

Communication and Relationships

• Build strategic relationships and partner with key industry players, agencies and vendors.
• Be a professional and knowledgeable ambassador for the brand and image, during all client and supplier engagements, events and other internal or external meetings.
• Proactive and regular collaboration and liaising with managerial staff and other relevant colleagues.

General

• Work both individually and as part of a team where appropriate.
• Fulfil any training and/or examination requirements as per the Companys skills and certification matrix.
• Be willing to carry out or assist with such tasks as may be required to achieve deliverables, or as reasonably requested by a member of the Company.
• Regularly familiarise yourself with the Companys portfolio of Products and Services, Customers, Suppliers and internal Procedures.

REQUIREMENTS:

• Bachelors degree / Diploma in Marketing.
• 5-8 years of experience within a similar role.
• Proficiency in the MS Office, emails, social media, presentations.
• Knowledge and experience in Design software preferred.
• Knowledge and experience withing a Technology, ICT or Telecoms environment preferred.
• Experience with an international environment preferred.

SKILLS:

• Knowledgeable in a wide range of marketing techniques and concepts.
• Creative and Innovative.
• Strong verbal and written communication and presentation skills.
• Confident and outgoing personality.
• Excellent attention to detail.
• Well organised, self-motivated, ability to multi-task.
• Ability to work effectively under pressure.
• Proficient and comfortable with new technology.
• Demonstrating the ability to work both independently and as a valued team member.