Social Media Specialist

SUMMARY:
Kloof office – 2 day and Remote 3 days per week.
Well established consultancy, dealing primarily with NPO clients across various sectors including children's homes, schools, universities, animal welfare, healthcare and environmental societies, seeks social media specialist with good analytical and creative skills and 3 years relevant experience. POSITION INFO:
Execute paid Facebook, Instagram and LinkedIn marketing campaigns. This includes writing posts from supplied copy and designing post images and lead magnets.
Provide feedback on online media plans to get advertising tracking in place, ensuring campaigns are executed and managed on target.
Ensure all digital analytics are set up correctly to track online performance.
Help establish an effective lead generation programme for clients.
Add and test new tracking codes through the website CMS and other tools.
Create, deploy and report on e-mail marketing activities using Everlytic.
Collect and synthesize data to report on all applicable online performance metrics - conversion rates, click-through rates, etc.
Analyse and report on all online activities and provide strategic recommendations to boost digital ROI.
Develop and complete reports that pertain to online marketing and communications performance using Piktochart.
Working knowledge of WordPress would be an advantage - updating pages, uploading content. Education and Experience
3 years relevant experience.
Knowledge of digital fundraising, e-mail and social media marketing.
Working knowledge of relevant software applications and social media tools.
Design abilities using Canva, Photoshop or InDesign, and creating reports using Piktochart.
Everlytic and WordPress knowledge an advantageous.
Working knowledge of creating videos in Lumen5 or similar video applications