Paid Media Strategist

Ignite Visibility is seeking an experienced and talented Paid Media Strategist to join our team. 

A successful Paid Media Strategist will have hands on paid media strategy and hands-on in platform implementation experience to effectively manage and execute paid search and display campaigns on Google, Bing, and other paid media platforms. The individual will effectively manage account setup and implementation, strategy, daily optimization, and budget while working cross-collaboratively with the SEO, Content, and Account Management teams in order to maximize a client's return on ad spend. Experience with franchise business or multi location business highly desirable. 

Responsibilities
● Be a strategic partner for our clients
● Initial campaign set up including keyword research, ad copy, and conversion tracking
● Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search, display, and social media campaigns
● Track, report, and analyze website analytics and paid media initiatives and campaigns
● Manage campaign expenses, optimization, stay on budget, estimate monthly costs, and reconcile discrepancies
● Consult on landing page best practices and copy adjustments needed to improve post-click engagement and conversion
● Perform ongoing paid keyword discovery, expansion, and optimization
● Research and analyze competitor advertising
● Will be expected to meet or exceed project deadlines and budgeted hours. If deadlines or budgeted hours will not be met, communication with the team is expected before the fact
● Keep track of all details on project status and next steps. Be able to report that information when requested
● Assist in building systems and protocols internally
● Ability to communicate rapidly and effectively with all parties involved in the projects
● Will be expected to have a drive to continually learn and grow in knowledge and skill of paid media
● Stay on top of industry trends in order to stay on the cutting edge
● Assist sales team with presentations and proposal development
● Performs other duties as assigned by management

Required Experience

• 4+ years paid media strategy and hand-on implementation experience with emphasis on Google search ads (google ads)


• Google ads certification


• Google Analytics, Google Tag Manager, Google Search Console, and Universal Analytics 4 experience

• Hands on experience in managing $20k+ monthly client campaign budgets


• Proven success with lead gen and eCommerce accounts


• Excel / Google sheets competency including pivot tables and v-lookups


• Data studio or similar reporting experience with data visualization


• Bachelor’s degree in business, Communication, Advertising, Marketing, or related field


• Strong Presentation Skills, Creative, Customer Focused & Action Oriented


• Strong English communication skills, verbal and written


• Strong Attention to Detail