Marketing & Communications Executive-CAPE-TOWN

Junior Marketing & Communications Executive – Main Duties: All Campaigns:

The Entry Level Junior Marketing & Communications Executive position is a valued team member in all of our departments. The position is considered entry level to start during training which includes a comprehensive overview of basic Marketing strategies.
The Junior Marketing & Communications Executive will be working as part of a thriving team and will be responsible for supporting the work of the Marketing Manager on projects directed at maximizing company profits and developing sales strategies or marketing campaigns across our conference portfolios.

Role:
As this position involves an entrepreneurial role, part of the Junior Marketing & Communications Executive’s main requirement is to be able to cover the execution of comprehensive marketing strategies to drive website traffic, generate quality leads, and ultimately attendees to relevant conferences and exhibitions, using a full range of direct and online marketing channels. The Junior Marketing & Communications Executive supports the Management Team in all aspects of the marketing plan execution.
The Junior Marketing & Communications Executive is expected to “extremely” be innovative, organized, up to date on the latest online platforms, be social media savvy, have strong communication skills, be detail orientated and ambitious. The Junior Marketing Executive reports directly to the Marketing Manager and works closely with all departments including production, customer service, operations, database, and sales teams.

Key Accountabilities/ Key Performance Indicators:
Impacts sales results by developing, supporting and executing field marketing and segment activities
Executes Marketing campaigns and Promotions depending on expertise
Works with appropriate clients to support campaigns
Works with various corporate/marketing managers to determine appropriate customized programs and strategies for various market segments
Provides coordination and project management to ensure promotion success
Monitors use of existing sales tools
Provides input on requirements for additional tools
Publicizes event and works with Account Development to raise awareness and drive high levels of attendance and participation by targeted audience
Advises on new ideas to generate revenue for various clientele
Timely & accurate reporting of Marketing, PR & Communications results and activities

Main duties and responsibilities:
Working closely with Marketing Managers to implement an integrated marketing strategy for the entire exhibition/conference including exhibitor, conference and visitor campaigns
Contribute information and ideas to the strategy process
Analysis of existing database for use of DM
Initiates, directs and quality checks database build to ensure effective marketing channels for all target audiences. Sourcing of relevant lists for research
Manages and reports on delivery against plan and objectives
Setting up and fulfilment of media deals with external organizations to ensure maximum exposure at lowest cost to show budget

Job outline:
Drive the sale of sponsorship, exhibition or delegate packages for conferences and expos over the telephone
Actively seek new customers from all relevant sources
Research and conduct sales campaigns to attract sponsorship or delegates
Work closely across functions to maximize sales opportunities
Attend sector specific events for face-to-face networking and business development purposes
Build relationships and contacts with new accounts and create new revenue opportunities from untapped sectors
Act as part of the on-site team, ensuring the smooth running of the event

Reporting:
Provide the Event Director with weekly report detailing personal activities and forecast
Data capture of sales activities/calls and updating the CRM
Completion of sales progress reporting on a weekly, monthly, and quarterly basis to enable senior management to be updated on the progress of the events (e.g. revenue vs target, activity reporting etc.)
Provide the marketing team with market intelligence to assist with campaigns
Continually monitor and research the market using online resources, gaining customer feedback, attending and industry networking where appropriate
Effective communication with other internal departments including operations, marketing, finance to maximize client experience