Membership Sales & Operations Coordinator

Employment Type: Part-time, Independent Contractor (~20 hours/week to start)

Work Model: Remote (Sourcing priority: Latin America, South Africa, or Philippines)

Work Hours: US Business Hours alignment

Role Overview

We are seeking a commercially minded, systems-savvy Membership Sales & Operations Coordinator to own lead follow-ups, studio scheduling, e-commerce management, and digital marketing execution for our yoga and wellness studio.

While our on-site team manages front-desk studio traffic, this remote role owns the back-office sales engine and operational infrastructure. Managing a pipeline of ~100 active leads inside MindBody, you will proactively engage prospects whose introductory offers are expiring—using SMS, email, and phone outreach to guide them into recurring memberships. Beyond sales conversion, you will serve as an operational anchor: maintaining MindBody backend hygiene, updating our 70+ weekly class schedules, actively managing our Shopify e-commerce catalog, and deploying marketing campaigns via Constant Contact / Klaviyo and Squarespace.

Key Responsibilities

1. Membership Sales & Lead Conversion

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  Pipeline Management: Track and manage prospective members and active lead pipelines inside MindBody, identifying customers approaching introductory-offer expiration dates.

  
  


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  Warm Outbound Outreach: Conduct persistent, polite outbound follow-ups across SMS, email, and phone—combining a warm wellness/hospitality tone with clear commercial instincts to convert intro-pass holders into recurring members.

  
  


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  Consultative Guidance: Educate prospects on membership tiers, class schedules, workshops, and studio offerings, guiding leads toward options that match their wellness goals.

  
  


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  CRM Data Hygiene: Record interaction histories, objection notes, and follow-up milestones in MindBody to ensure zero leads fall through the cracks.

  
  

2. MindBody Administration & Studio Operations

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  MindBody System Cleanup: Audit legacy and inactive contract data, clean up customer records, deprecate outdated contract offerings, and streamline backend reporting for studio leadership.

  
  


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  Class & Schedule Management: Maintain accurate digital class schedules (~70 classes weekly), coordinate instructor availability, and process substitute instructor requests using NetGym.

  
  


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  Third-Party Partner Admin: Oversee platform connections and class listings across ClassPass and external fitness aggregators to preserve schedule accuracy.

  
  

3. E-Commerce Management (Shopify)

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  Catalog Publishing & Merchandising: Build, update, and optimize product listings on Shopify—ensuring in-store and online merchandise inventories, descriptions, and pricing are synchronized.

  
  


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  E-Commerce Revenue Sourcing: Support promotional product launches, online merchandising strategies, and marketing campaigns designed to grow top-line digital sales.

  
  

4. Marketing & Digital Content Execution

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  Email Marketing Operations: Build, schedule, and dispatch recurring email newsletters and promotional campaigns using Constant Contact (and assist with a potential migration to Klaviyo).

  
  


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  Website & Asset Deployment: Execute basic site updates on Squarespace, publishing supplied creative assets, photo/video content, event announcements, and workshop schedules on time.

  
  

Required Skills & Qualifications

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  MindBody Experience: Hands-on proficiency navigating the administrative and customer-facing sides of MindBody (contract setups, schedule management, lead tracking, data auditing).

  
  


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  Commercial & Sales Instincts: Proven track record in membership sales, lead follow-up, inside sales, or customer service within a fitness, yoga, wellness, spa, or membership-based environment.

  
  


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  E-Commerce & Digital Tool Proficiency: Experience managing online storefronts (Shopify), email marketing platforms (Constant Contact, Klaviyo), and CMS tools (Squarespace).

  
  


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  Communication Mastery: Outstanding written and spoken English skills; adept at building rapport and guiding sales conversations over phone, SMS, and email.

  
  


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  Detail Orientation & Multi-Tasking: Exceptional precision when managing high-volume schedules (~70 weekly classes), updating contract terms, and executing multi-channel marketing campaigns.

  
  

Preferred Qualifications

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  Prior experience using NetGym for instructor substitute coordination and ClassPass for inventory distribution.

  
  


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  Direct experience executing software migrations (e.g., migrating email lists and automated journeys from Constant Contact to Klaviyo).

  
  

Success Metrics (KPIs)

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  Intro-to-Member Conversion Rate: Elevating the percentage of introductory offer holders who convert into recurring studio members.

  
  


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  Pipeline Response Velocity: Maintaining fast, consistent follow-up cadences across all active leads in MindBody.

  
  


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  MindBody System Hygiene: Successfully auditing and deprecating legacy contracts to establish clean backend data and reporting.

  
  


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  Shopify Revenue Growth: Demonstrable top-line sales growth across our online store channels through consistent merchandising and campaign execution.