Business Development & Outreach Virtual Assistant (Healthcare SaaS)

Employment Type: Part-time, Independent Contractor (Minimum 20 hours/week)

Work Model: Remote (Exclusively sourcing from South Africa and Latin America)

Work Hours: US Business Hours overlap required

Role Overview

We are seeking a resourceful, commercially minded Business Development & Outreach Virtual Assistant to act as an execution partner for the Founder of an early-stage healthcare finance startup.

This is not a traditional, task-based administrative VA seat. Operating with high agency and commercial instincts, you will take high-level Founder objectives and turn them into structured, daily business development campaigns—building prospect databases, executing outbound outreach, organizing follow-ups, and securing initial pilot customers across Self-Funded Employers, Third-Party Administrators (TPAs), and Employee Benefits Brokers. By managing top-of-funnel list building, outreach logistics, content distribution, and CRM hygiene, you will generate qualified conversations for the Founder to lead and close.

Key Responsibilities

1. Prospect Research, List Building & Pipeline Intelligence

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  Ideal Customer Profiling: Conduct independent online research using tools like LinkedIn Sales Navigator, lead databases, and industry directories to identify target organizations and executive decision-makers (HR, Benefits, Finance leaders).

  
  


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  Data Verification & Segmentation: Source and verify professional contact details; organize structured prospect lists categorized by market segment, company size, and priority tiers.

  
  


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  Continuous Sourcing: Proactively identify new healthcare associations, employer coalitions, and industry communities to expand the company's addressable target database.

  
  

2. Outbound Outreach Campaigns & Pilot Sourcing

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  Multi-Channel Campaign Execution: Launch and manage personalized email and LinkedIn outbound outreach sequences tailored to Self-Funded Employers, TPAs, and Benefits Brokers.

  
  


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  Cadence & Response Management: Execute structured follow-up cadences to ensure zero warm leads fall through the cracks; handle initial responses, address general questions, and escalate qualified leads.

  
  


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  Founder Meeting Handoffs: Coordinate introductory discovery calls between qualified prospective pilot clients and the Founder, providing pre-call prospect research briefs.

  
  

3. Content Distribution & Community Engagement

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  Brand Awareness Execution: Distribute company thought leadership and educational content across relevant professional platforms, LinkedIn groups, and healthcare communities.

  
  


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  Market Monitoring: Identify relevant online industry discussions where the Founder or company can contribute insights, surfacing high-value engagement opportunities.

  
  

4. Business Development Administration & Founder Support

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  CRM & Tracker Governance: Maintain accurate, up-to-date prospect records, interaction histories, and pipeline stages inside the CRM or tracking spreadsheets.

  
  


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  Performance Reporting: Prepare concise weekly BD briefs outlining contacts initiated, response rates, meetings booked, and key messaging feedback.

  
  


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  Autonomous Execution: Receive broad goals (e.g., "We need to reach more TPAs for product pilots") and independently build and execute the end-to-end plan.

  
  

Required Skills & Qualifications

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  Professional Experience: Proven track record in Business Development Support, Sales Development (SDR), Lead Generation, Virtual Assistance, or Startup Operations.

  
  


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  Exceptional Written English: Flawless written English communication and professional tone suitable for outreach to U.S.-based C-suite and executive decision-makers.

  
  


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  Critical Thinking & High Agency: Ability to take broad outcomes, conduct independent research, solve operational friction, and execute without needing step-by-step instructions.

  
  


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  Prospecting & Tech Stack Familiarity: Hands-on experience with LinkedIn Sales Navigator, email outreach software, lead research databases, CRM platforms, and Google Workspace / Excel.

  
  


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  Startup Adaptability: Comfortable operating in an early-stage environment with evolving processes, message testing, and shifting priorities.

  
  


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  Geographic Alignment: Based in South Africa or Latin America with consistent overlap during US business hours.

  
  

Preferred Qualifications

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  Industry exposure or background in U.S. healthcare, health insurance, employee benefits, self-funded health plans, TPAs, or healthcare finance.

  
  


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  Experience working directly alongside a startup Founder or C-suite executive.

  
  

Success Metrics (KPIs)

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  Pipeline Growth: Consistently researching, verifying, and adding qualified target prospects to the database each week.

  
  


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  Outbound Execution & Response Rates: Maintaining consistent outbound activity, high follow-up completion, and strong prospect response rates.

  
  


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  Pilot Opportunities Created: Successfully generating qualified introductory meetings and pilot conversations for the Founder.

  
  


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  Founder Capacity Relief: Fully absorbing list building, outreach scheduling, and tracking logistics so the Founder focuses solely on product strategy and closing sales conversations.