Digital Marketing Specialist

Digital Marketing Specialist (Maternity leave)

Are you ready to join a dynamic team of professionals who are revolutionizing the way we learn? IE University is seeking a highly skilled and creative Marketing Specialist to contribute to our cutting-edge educational initiatives within the Digital Marketing department! Looking for a Digital Marketing Specialist , with previous experience (2-3 years) working in Performance Marketing team.

Why IE University:

We are one of the world’s most international educational institutions in the world, with more than 100 nationalities on campus.

As a diverse, multicultural and inclusive institution, our goal is to make a positive impact on people’s lives. 

We are looking for a person to join a temporary full-time position based in Madrid - IE Tower. The starting date is going to be at the end of August or beggining of September.

Your role as a Marketing Specialist will involve:

• Implement, manage and optimise social media campaigns on Social Networks (Meta, X, LinkedIn, TikTok, Pinterest, among others)
• Monitor the results of paid campaigns and apply the learning to the overall strategy and contribute to the growth of the client's business by identifying new opportunities
• Manage the administration and execution of paid social media plans, ensuring the achievement of objectives and KPIs. As well as keeping day-to-day budgetary control
• Maintain an open and fluid communication channel with the content, community managers and creative departments to transfer a 360º vision to the planning
• To be a reference in the new products of the different Paid Social platforms
• Maintain a good communication channel with the internal marketing management team, being able to explain technical topics in an easy way
• Deliver reports based on the analysis of campaign data (Looker Studio, Excel, Business Manager)

To thrive in this role, you should possess the following qualifications:

Our ideal candidate must have great digital marketing skills as well as a solid experience in paid social advertising.

We require :

• Bachelor's degree in Business Administration, Economics, Marketing, or similar. A Master in Digital Marketing is a plus
• At least 3 years of Paid social experience
• Good knowledge and hands-on experience on paid social platforms such as Meta, LinkedIn, X, TikTok, Pinterest...
• Knowledge of Analytics tools (Google Analytics, Campaign Manager, GA4, etc.)
• Analytical result-oriented mindset
• Team player
• Good communication skills, dynamic, flexible and proactive
• Fluent in English and Spanish, both spoken and written.

It’s time to bring your best and make your mark.

Now the choice is yours!

If you want to be part of this educational revolution, we invite you to apply and be part of our dynamic team at IE University.