Head of Marketing - Urgent Hire

Company Description

SABDA is a first-of-its-kind immersive studio at the intersection of art, tech, and mindfulness, launched in November 2023. SABDA is dedicated to empowering humanity through technology, serving as a catalyst for creative expression. Our mission is to harness technological innovation to bring people together, creating a world where progress not only inspires but also promotes healing and unity. We envision a future where technological advancements contribute to a healthier, more connected society.

SABDA's immersive room utilizes spatial sound and 360° projections to create multi-sensory journeys for those seeking profound inner exploration.

Responsibilities

The SABDA squad is growing! We are looking for a Head of Marketing to elevate our marketing strategy to the next level. This individual will play an essential role in helping us achieve our short-term and long-term growth plans. This person should be naturally adept in both the art and science of marketing and excel in creative thinking and strategic execution. You must think outside the box to deliver innovative marketing campaigns on tight deadlines while working with various stakeholders. Above all, you must be truly passionate about leveraging technology and wellness to revolutionize the way we live and thrive.

The role involves:

• Leading and managing the SABDA marketing efforts with the support of a part-time intern experienced in design, creative direction, and events, while having the opportunity to build your own team of social media managers, designers, photographers, videographers, and collaborators.
• Developing marketing strategies mixing PR, email, digital, and print according to our business goals. 
• Planning and optimizing marketing strategies for various platforms, including our website, Instagram, and building out new platforms such as YouTube and TikTok.
• Building brand awareness, audience engagement, and sales across all channels whilst delivering ground-breaking campaigns. 
• Sharing strategic goals with our intern so they can craft and execute a content calendar for social media. 
• Building relationships with other content creators (designers, photographers, videographers), artists (digital, traditional), and partners (brands, event producers) to ensure timely content production for both organic and paid channels. 
• Optimizing marketing processes to improve efficiency and effectiveness both internally and interdepartmentally. 
• Developing and maintaining a consistent brand. Helping to launch new related event brands. 
• Monitoring KPI and OKR progress. Communicating metrics to our Founder and adjusting future plans accordingly. 
• Identifying relevant marketing collaborations and developing partnerships with influencers and thought leaders to enhance our reach and engagement. 
• Bringing new, fresh and viral ideas to the table - we want a new perspective. 
• Taking our marketing approach to the next level. 

Requirements

• Based in Barcelona.
• Native English and fluent Spanish essential. 
• Experienced marketing managers with ambitions to grow and lead a startup through to the next phase (5+ years of experience). 2-3 years in a senior marketing role.
• Proven experience in building and launching new brands.
• Demonstrated experience delivering high-performing marketing campaigns. Knowledge of full marketing mix and familiarity with a variety of marketing tools and software.
• Demonstrated experience managing a team and planning successful short-term and long-term strategies. 
• Demonstrated experience successfully managing paid social campaigns and CRM systems. 
• Experienced in crafting briefs to ensure alignment with creatives, PR, and other partnerships.
• Have a deep passion for wellness, technology, and artificial intelligence. Previous work experience in these sectors is a plus.
• A natural creative with unique ideas and big ambitions.
• Analytically driven with the ability to diagnose points of improvement using data and craft execution plans.
• A natural people person. We create transformative experiences. We bring people together on a daily basis. This means working with all types of personalities.
• Be honest and receptive.
• Be extremely organized and able to consistently meet key deadlines.
• Be independent and proactive. You deeply care about your work and are solution-focused.
• Be happy to work with us regularly from our office in Barcelona.
• Share the values of SABDA, and want to grow with us.

What we offer

• Start date: As soon as possible
• Competitive salary according to experience with equity and high growth opportunities. We have big dreams and the right person will grow alongside us.
• Office-based role with remote flexibility. Coworking from our brand new office located in Eixample, Barcelona. 
• Working directly with and receiving guidance from the SABDA founders and team.
• Receiving guidance from esteemed advisors, including Georgia Taglietti, the previous Communications Director of Sónar Festival.
• A dynamic experience for your CV.
• An opportunity to hone your marketing skills.
• Free entry to yoga, meditation, breathwork, and fitness classes.
• Networking in the art, technology, and wellness industries.

How to apply 

• Send us your CV and/or Portfolio (if you have one).
• Send us a cover letter (1 page max) stating why you are the perfect fit for the role and our team.