Marketing Executive

Workfully is the decentralized hiring & upskilling marketplace. The world's fastest-growing and most innovative companies use Workfully to hire & develop talent globally. Workfully's vision is to give everyone their chance at building a better world.

We are hiring for our client, a leading B2B online betting platform that specializes in providing an unparalleled user experience. Their platform offers a dynamic lobby with micro-betting options. As they continue to innovate in the industry, we are supporting to expand of their engineering team.

About the Role

As a Marketing Specialist in the sports betting industry, you'll be instrumental in developing and executing marketing strategies to drive user acquisition, engagement, and retention. Your creativity and expertise will play a key role in elevating our brand presence and establishing our platform as a top choice for sports enthusiasts.

Key Responsibilities

• Develop and execute comprehensive marketing campaigns to attract new users and retain existing ones, utilizing channels such as social media, email, content marketing, and partnerships.
• Collaborate with cross-functional teams including product, design, and analytics to ensure alignment of marketing initiatives with business goals.
• Conduct market research and analysis to identify trends, opportunities, and competitive landscape, leveraging insights to optimize marketing strategies.
• Create compelling content including blog posts, articles, videos, and infographics to engage our target audience and drive brand awareness.
• Manage and optimize paid advertising campaigns across various platforms, monitoring performance metrics and adjusting strategies as needed.
• Establish and maintain strong relationships with key stakeholders including affiliates, influencers, and media partners to expand our reach and drive customer acquisition.
• Monitor and analyze marketing performance metrics, providing regular reports and insights to inform decision-making and optimize campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven experience in marketing roles within the sports betting, gaming, or related industries.
• Strong understanding of digital marketing principles and best practices, with hands-on experience in executing multi-channel campaigns.
• Excellent analytical skills with the ability to interpret data, identify trends, and draw actionable insights to drive business results.
• Proficiency in marketing analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Creative thinker with a passion for sports and a keen eye for identifying market opportunities.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and external partners.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and requirements.

Benefits

• Competitive salary, with potential for higher compensation based on candidate fit.
• Private health insurance and additional benefits to be disclosed.
• Flexible work schedule with remote options and eventual transition to hybrid.
• Access to gym facilities and modern meeting rooms in the Tibidabo area of Barcelona.
• Opportunity to join a dynamic team and contribute to the growth of a well-funded startup.