Marketing & Paid Marketing Associate - with Great Benefits

#About Ironhack

Our mission is to be the most outcome-driven institution in the world! We’re a global marketplace for tech talent, where we offer tech bootcamps and partner with companies to impact the lives of our students in a meaningful way. We empower students to create a new career path in tech, get that next promotion, or start their own company.

Quick facts:

• We operate on 8 campuses worldwide
• We’ve graduated over 20,000 students
• We have 140 global team members
• We’re venture capital-backed

#Why join Ironhack?

Our culture is characterized by collaboration, which is the way we roll. We like to take on challenges with a smile on our face! We work in flat hierarchies with open communication. Join Ironhack and we guarantee a bootcamp-paced learning experience in a high-growth environment, where we can change the future of education together!

#Our benefits

• Remote-friendly policy for Global Team employees andOn-site role with work-from-home specific policies for Local Team employees
• 22 working days of holidays per year
• Enroll in our part-time courses for free: learn to code, design, or analyze data
• A mentor for the first three months of onboarding
• Unique events with our students and team-building activities

#About the Job

We are looking for a hands-on Paid Media associate with 1-2 years experience inhandling end to end paid media campaigns and analyzing digital media performance togenerate actionable insights. You will be empowered to drive change, proactivelylooking for ways to optimize our performance marketing.This new position is based within the Paid Media Team that belongs to the GlobalMarketing Team.

This person will collaborate directly with our Global Media Specialist and will be
responsible for improving our performance in the funnel of leads through the various
channels in social media, Google Ads, Linkedin ads, etc. and building reports to
optimize paid media activities across all our campuses. Reports to the Director of PaidAcquisition.

#Responsibilities

• Optimize existing paid media campaigns and proactively identify opportunities for newcampaigns.
• Work closely with media specialists to build a roadmap with testing strategies andanalysis in alignment with the measurement framework in place
• Work closely with internal (local) stakeholders to support campuses and local marketswith their needs (Campaign set-up, optimization & reporting for Events)
• Manage creative assets and help develop a testing framework to continuously improvepaid channel performance
• Build interactive reports and dashboards using Metabase, Piwik Pro, Google Data Studioto enable self-service access. Build documentation for analytics grounds at the company.
• Leverage data and analytics tools to determine the effectiveness of campaigns andconstantly optimize.
• Performance analysis and optimization for Paid Search and Paid social campaigns.
• Collaborate with our Digital analyst to ensure the necessary data collection is set up andbug-free
• Develop and share learnings and best practices from global with other markets; likewise,understand and apply (where relevant) learnings from local markets

#Must haves

• You have a degree in Marketing or in a related field
• 1-2 years working in handling operationally performance marketing campaigns in SocialMedia and Paid Search with a focus on acquisition (Facebook Ads, Tiktok Ads, LinkedinAds, Google Ads). Agency experience is highly valued.
• Excellent written and verbal communication skills in English (C1) and other Europeanlanguages (German, French or Portuguese) is a plus.
• Analytics experience; we need someone who understands the key performance metricsand the connection between those metrics and further down-the-funnel performance
• Results-focus: you are very focused on delivering on your commitments and goals
• Problem-solver: you identify the issue and proactively work towards solving it
• Creative person: pay attention to industry trends and knows what type of messagingresonates best with our target audience
• Flexible: you have experience working in a fast-paced environment and know how toprioritize your tasks to focus on the items that will have the most impact
• You are passionate about the Education sector and driven by our mission of changingpeople’s lives
• You are a great collaborator and have a distinct growth mindset; You don’t accept “it can’tbe done” and instead figure out a way to make it happen