Marketing Specialist

About Graitec Group Founded in 1986, Graitec is a global leading Building Information Modeling (BIM) provider helping its architectural, engineering, construction and manufacturing customers to CREATE, SIMULATE, FABRICATE all the data of their projects.

The company is driving growth through 3 highly complementary activities : ü Value Added Reseller of Autodesk solutions ü Software Editor of a suite of products complementary to Autodesk solutions for the construction industry ü Services since Graitec is providing training, consulting and support on top of the products with a consistent focus on customer satisfaction.

Experts & Talents from all over the world. Our team is made of more than 700 outstanding talents, distributed across our 50 offices in 14 different countries, enabling us to meet our customer needs around the globe.

The team is known for its accountability, agility and customer centricity as well as indeed for its ambition for both business growth & for sure impactful innovations with more than 25% of our teams in Research & Development.

Strengthening our international leadership position. We are honored to serve more than 270 000 customers worldwide to achieve more thanks to our technologies and we are one of the largest Autodesk Partner worldwide.

Thanks to its organic growth and to numerous acquisitions in Europe and North America, Graitec is experiencing exponential international growth : $300 million in revenue in 2023.

Our ambition is to double our business in the coming few years as we just did in the last 4 years thanks to both organic growth & acquisition.

This is why we are investing heavily on our upcoming transformation & reinforcing ongoing our teams globally. About the Team Hiring Graitec launches an ambitious digital transformation program to revolutionize its business! You will be part of new team of talented and agile experts to change and deploy our digital, e-commerce and crm ecosystems in all our geographies in Europe and North America.

Join Graitec to become one of the leaders of this digital transformation. Overview Marketing local strategy : · Define the main product priorities with the sales department, · Establish a strong relationship with Autodesk, and implement co-marketing actions · Manage the funding from Autodesk and report efficiency of actions.

• Digital : Drive the new website in close collaboration with corporate team; Manage execution of SEO implementation and optimization;
• Act as a facilitator about digital topics and introduce a digital culture in Graitec. Lead acquisition strategy : · Build the webinar calendar in coordination with the local sales department · Localize lead acquisition campaigns in cooperation with corporate team · Deploy on long term an Account Base Marketing Strategy Content : · Manage the production, partnering with sales and product teams, of high quality materials for website & inbound marketing including : blog posts, social media, interviews, case studies, newsletters following the corporate guidelines.
• CRM : · Localize, adapt & plan CRM communication campaigns in close collaboration with corporate team with clearly defined objectives, unified tone of voice, key performance indicators, target audiences and timetables;

Manage local communication calendar for newsletters, marketing campaigns and the yearly pipeline; Work to improve the quality of our data and put processes in place to manage efficiently this data.

• Analytics : · Monitor marketing and sales funnel metrics to track performance and implement measures that optimize conversion rates at each stage of the buyer journey and control the email commercial pressure;
• Media PR and event : · Manage trade shows and clients workshops to ensure our presence and promote Graitec image. Success Indicator · Respect of milestones and global planning;
• Ability to work with multiple teams. · Ability to manage and embrace complex project; · Solutions solver. Responsibilities · What you must have done already : o Bachelor’s in business or marketing or equivalent experience, o 5+ years of experience;

o Very significant experience in managing content website with WordPress o Experience of lead digital acquisition : SEO, SEM, Linkedin, retargeting, social activations o Experience of marketing automation tools as Dynamics / Salesforce, Hubspot CRM o Experience of tracking and analytics tools (Google Analytics) to assess campaign effectiveness.

o Very significant experience in collaborating with sales team. o Experience in collaborating with international teams (guidelines) and content localizations.

What is nice to have done already : o Knowledge of subscription business and software companies. Qualifications o Excellent and proven project management skills, working on multiple projects with a varied range of stakeholders : o Very Good writing skills in English;

o Analytical mindset and data driven; o Autonomy, Clarity in communication, Collaborating effectively, Driving for results, Positive energy .

Interview Process · To apply Please send you application · Screening / Get to know discussion · Hiring Manager · Peer of hiring manager or key stakeholder to the role from another organization · Business Unit leader · HR (if applicable, mandatory for all people manager roles) · Business Unit leader