Account-Based Marketing Specialist

Cabka develops clever and transformative solutions for shipping goods around the world. We take plastic waste and transform it into reusable transport packaging. This is how we turn the used into the useful. Transformation is our power because we know that while resources are limited, possibilities are endless. Together with our customers, we transform entire supply chains and beyond, combining technology, innovation, and sustainability. To us, success means creating solutions that are optimal for our clients and for the planet. People at Cabka make the difference therefore Cabka invests in its people.  You want to be responsible for developing and shaping our customer experience and set new standards for customer engagement and satisfaction. Join us in creating a future which makes us all proud!

 Account-Based Marketing
Specialist (m/f/d) 

based in Valenica

Your responsibilities

• Together with the Marketing Director, define the ABM/X multichannel strategy, being responsible for meeting the opportunity and revenue targets for each market.
• Lead the design and development of end-to-end full-funnel ABM/ABX programs.
• Plan, manage, and improve multi-channel ABM and paid media campaigns. Optimize campaign funnel conversion rates and acquisition/activation costs.
• Shape the go-to-market strategy in collaboration with other key members of the marketing team.
• Ensure alignment with sales on priorities, and identifie, build, and maintain the target accounts according to company’ priorities.
• Define and help to execute the playbook for the SDR team, establishing a common process, and the best practices for the specific case of Cabka.
• Collaborate with peers to align ABM campaigns with other ongoing online/offline initiatives.
• Measure and report on campaign performance and ensurse demand generation and sales goals are met.
• Manage the agencies/partners involved in activation of digital channels.

Your profile

• Experience in leading B2B, demand generation and acquisition programs for technical audiences and complex sales.
• Experience in the definition and execution of ABM Programs ABM strategy
• Strong project management and organizational skills
• Experience in leading, mentoring, and coaching the SDRs.
• Expertise in analyzing data to evaluate campaign effectiveness and refining strategies for optimal results
• Proven expertise in developing a repeatable marketing and sales funnel to achieve revenue goals through enhanced collaboration.
• Craft personalized content addressing target accounts, pain points and needs.
• Proficient in implementing and utilizing marketing technology and automation tool to scale efficient processes, enabling your team to engage prospects at scale while maintaining a personalized touch
• Strong skills in paid socialmedia campaigns as well as Hubspot CRM Sales, Marketing Hub and ABM platforms.
• Excellent communication skills in English. Further languages are welcome.

What we offer

• Independet work environment
• Passion, a sense of responsibility, mutual appreciation, and respect as corner stones of our corporate culture
• An exciting job with the premier manufacturer of recycled plastic pallets and large containers
• Dedication and joy in our day-to-day work
• Responsibily and space for creative ideas
• Individual, international development opportunities with interesting career prospects
• Inspiring working evironment and modern technical equipment
• Our benefits include: hybrid working, company events, office gym, free cold and hot drinks and fruit basket at the office

Are you an innovative out-of-the-box thinker who wants to make a valuable contribution to the growth of our company? Then we are looking forward to your application! Please use our online application form to apply. #J-18808-Ljbffr