B2B Marketing & Partnerships Director - Kings League

About the Kings League
Created and organized by Kosmos, the Kings League has become a global phenomenon that has revolutionized the way we understand football and sports. A new 7-a-side football league with teams chaired by the world's best streamers and content creators, with revolutionary rules aimed at uniting the best of football with the latest trends in esports and new ways of communicating and understanding the world. In this sense, the Kings League has not only managed to "reimagine the game," but has also elevated sport and entertainment to a new dimension, making it more accessible to all audiences.

Main Responsibilities

•  Develop the sector’s marketing strategy, including positioning, value propositions, and GTM plans. Build audience segmentation and messaging frameworks tailored to sports & entertainment decision makers.

• Align closely with Sales and Product to define priorities, account strategies, and revenue goals.

• Plan and deliver multi-channel campaigns (digital, email, paid, social, ABM, events) from concept to reporting.

• Own CRM and automation workflows, lead scoring, and campaign performance optimization.

• Produce high-quality content—case studies, thought leadership, presentations, one-pagers, and industry insights.

• Monitor trends in sports tech, sponsorship, fan engagement, media, and commercial rights. Convert insights into new marketing angles, product positioning updates, and campaign ideas.

• Own b2b marketing budget with a focus on efficiency and ROI. Report on pipeline impact, campaign performance, and key KPIs.

Requirements

• 7–12+ years of B2B marketing experience, ideally in sports, entertainment, media, or technology.

• Proven ability to set strategy and personally execute tactical work.

• Strong communicator and storyteller with excellent writing skills.

• Ability to thrive in a fast-paced, partnership-driven environment.

Diversity & Inclusion commitment

At Kings League we strongly believe in building an inclusive and diverse work environment, where everyone can develop their full potential. We are committed to the integration of people with disabilitites and different capabilities, and fostering a team where everyone has the opportunity to contribute and grow. If you meet the requirements of the position, we invite you to send us your application; we value the richness that diversity brings and look forward to welcoming your talent and experience.