Brand Manager Absolut & Malibu

Reporting to the Head of Brand Management, this role will be responsible for driving the brand planning process, from development to execution, and for monitoring brand performance for Absolut and Malibu brands.

Main missions and responsibilities

• Development of the 3Y strategic plan and annual brand plan, identifying drivers for growth and financial performance
• Monitor achievement and development opportunities of current strategy. Track and report KPIs and draw appropriate insights and recommendations
• Deeply know and understand consumer target to propose activities that resonate among them (especially GenZ).
• Secure execution and follow up– through of annual plans
• Alignment with international strategy with constant communication with BO
• Manage brand budget taking full responsibility for the A&P Budget.
• Lead selection and briefings with local agencies and cross functional teams
• Constantly follow market evolution first hand and understand business needs
• Team management, motivation and development (ie intern, CM…)
• Close collaboration with internal departments

Required Profile:

• University degree, preferable in Marketing or Business Administration. A master degree will be a plus.
• Spanish and English fluent. Other languages will be a plus.
• At least 4-5 years professional experience in the field of brand management, preferably in the FMCG (Fast Moving Consumer Goods) Industry
• Excellent knowledge and  experience with professional marketing tools, structures and processes
• Willingness to take over responsibility and work autonomy
• Team spirit
• Strong analytical skills, market & consumer insight understanding to identify trends and challenges
• Strong digital mindset and skills
• Excellent verbal and written communication skills
• Good presentation skills as well
• Ability to think creatively and innovatively
• Entreprenurial spirit
• Budget management skills and proficiency
• Outstanding aptitude for time management & project management
• Skills in relationship building: strong interpersonal skills and willingness to listen
• Critical thinking and ability to make decisions

Job Posting End Date:

Target Hire Date:

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