Country Manager Bulgaria

Our client is a leading tech and digital services provider operating within the iGaming industry. We are looking for a strong, hands-on Country Manager for Bulgaria to lead their growth and performance in the local market.

This is a strategic and execution-focused role where you'll be fully responsible for market development, performance, and compliance.

Responsibilities;

• Own the P&L for Romania and define a clear roadmap for growth.
• Analyze market trends, competitors, and user behaviour to shape the go-to-market strategy.
• Localize global campaigns in cooperation with CRM, Content, and Product teams.
• Ensure full regulatory compliance and manage relationships with local authorities.
• Lead local projects, coordinate with internal departments, and ensure consistent brand visibility across channels.
• Develop and execute local promotional and retention strategies for casino and sports.
• Monitor key KPIs, prepare regular performance reports, and take action where needed.

Requirements;

• 4+ years of iGaming experience (casino or sportsbetting), ideally on the operator side.
• At least 1 year in a senior local leadership role – Country Manager or Head of Marketing level within gambling.
• Deep understanding of Bulgarian customer behavior, cultural specifics, and regulatory framework.
• Strong commercial and operational mindset, with leadership experience and data-driven thinking.
• Native Bulgarian speaker, fluent in English.
• Based in Bulgaria office full time