Creative Copywriter (Pharma & Wellness)

Location: Barcelona

About us

We are Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the role

We’re looking for a Midweight Creative Copywriter who can turn science, product benefits and regulated claims into copy that people actually want to read, watch and engage with.

You’ll work across consumer health, skincare, wellness and OTC/pharma brands, creating everything from campaign headlines and social copy to scripts, product stories and digital content. You’ll also contribute to creative concepts and campaign narratives alongside Creative Directors, Art Directors and the wider creative team.

You believe regulated doesn’t have to mean generic.

You know how to find a human story inside a product benefit and personality inside an approved claim. You understand that sometimes the smartest piece of copy is a killer headline, sometimes it’s a social hook, and sometimes it’s making complicated science feel incredibly simple.

You want to write for health and wellness brands without making them sound like traditional pharma brands.

Key Responsibilities

• Write headlines, scripts, social copy, campaign copy, product stories, digital content, OOH and retail copy.
• Turn scientific information, product benefits and approved claims into clear, engaging consumer copy.
• Contribute to creative concepts and campaign narratives with the wider creative team.
• Develop different copy angles, hooks and executions.
• Collaborate with Art Directors to ensure words and visuals work together.
• Adapt tone of voice across brands, audiences, channels and formats.
• Work creatively within claims, substantiation and regulatory requirements.
• Incorporate feedback from Creative Directors, clients and regulatory teams.
• Stay close to culture, social behaviour and emerging formats.

Requirements

• Native English speaker with excellent writing and communication skills.
• 3–5 years of copywriting experience, ideally in a creative agency.
• Strong portfolio demonstrating creative thinking and excellent writing craft.
• Experience in consumer health, wellness, beauty, skincare, OTC or regulated categories is highly valued.
• Ability to make complex scientific or technical information simple and engaging.
• Understanding of product claims and regulatory requirements.
• Strong knowledge of consumer brands, culture and social platforms.
• Comfortable writing across different formats, from short headlines to scripts and longer-form content.
• Collaborative, curious and open to feedback and creative direction.

Languages

· English (mandatory)

· Any other languages are a plus.

What we offer

· Remote flex Fridays from 9:00 AM to 2.30 PM.

· Three weeks of remote work per year.

· Summer working hours across July and August (9:00 AM to 4.00 PM).

· Free English & Spanish classes to boost your global communication skills.

· Access to Wellhub, a wellness platform offering a wide range of fitness and wellbeing options.

· Flexible retribution plan for meals, transport and childcare.

· Holidays: 22 working days + 3 days established by the collective agreement + national and local public holidays.

· Bright, spacious offices in the heart of Barcelona.

· Competitive salary with real growth opportunities.

· A global environment, cutting-edge tools, and a culture driven by trends and innovation.

At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.